Understanding Online Reputation Management
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ONLINE REPUTATION MANAGEMENT
description
Transcript of Understanding Online Reputation Management
Online reputation management, is the practice of consistent research and analysis of one’spersonal or professional, business or industry reputation as represented by the contentacross all types of online media.
-Wikipedia
NO Boss Syndrome
Poor MISCustomer
Complaints Bad PR
Management Long Hate List
Cant escape Scandals
Oh My God !
THERE IS NO END OF REASONS OF REPUTATION. A PARTIAL LIST
COMMON REPUTATION PROBLEMS
BUILDING BRAND ONLINE IS NOT EASY. IT IS EVER EVOLVING PROCESS.
BUILDING A COMPELLING BRAND
-veYou
+ veYOU
BE PREPARED. HAVE A PLAN. MANAGE EXECUTION.
MANAGED ORM SOLUTION
Work on plan Build ConfidenceCreate
FoundationSet Expectations
Manage Communication
Execution
Observations andvariations on issues, andmanaging ORM Long tailissues
Motivation, strategies,involvement of clientfor the ORM.
The communication onthe digital channel iscalculated and engaging.
ORM can not bemanaged overnight. Itis a continuous process.
ORM execution needsto care of legal, andPersonal Restrictions.The execution need totake care of clientparticipation, editorial,branding and contentcreation considerations.
Incorporate ClientConsiderations whileworking on the plan.
ONLINE REPUTATION MANAGEMENT IS A PROCESS. IT IS NOT OVERNIGHT WONDER.
ORM EXPECTATIONS
Agree on Scope Assessment Timeframe Communication Reporting Trust
Educate client ontimeliness and executionprocess. It should includeposition of negativelisting(s), strength ofnegative listing(s),budget considerations
It is important for clientto have consistentongoing communicationand reporting. They wantA search engine resultspage (SERP) information
Identify propertiesinvolved and get inagreement with theclient on plan.
Get proper listingassessment done anddefine listing types –positive negative andneutral.
Keep clients informed.Client must beinterested in knowingdevelopments.
Client need to beconfident and incontrol. Client isinterested in weeklyand monthly reporting.
MEASURE BRAND IDENTITY SYSTEM
Business CaseAnalysis
Presentation
Web 2.0 Evangelists
TIME LINE
This Quarter Q3 & Q4
Virtual Event Pioneer
Presentation
Business Leader
Marcomwriting
Digital Media Expert
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Thought leader
Book Web 2.0
Acquisition In digital space
Where you will be
Where I must be
Next Year
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Q1 & Q2
MANAGING KEYWORDS
ONLINE REPUTATION ASSESSMENT
Position URL Page Rank Alexa Rank Sentiment
Keyword: Search Engine: Date:
*Generic detail. The customized complete list is business specific.
Position Search Engines Social Networking sites Corporate sites
Online brand image monitoring
Online corporate image monitoring
monitoring of CXOs
Competitive information
Industry trends update
social media networks
monitoring brand ambassadors
MANAGING BUSINESS NEEDS
ONLINE REPUTATION ASSESSMENT
*Partial list . The customized complete list is business specific.
