Understanding InstagramSocial Media for FashionOctober 31, 2013

150 million users

16 billion photos shared | 55 million photos daily | 1 billion daily likes

Instagram registers 25x higher engagement than any other social platform.

Online photo and video sharing channel

Visual StorytellingBrand Association

Instagram and

fashion brands

are a perfect

match for each other

#VogueInstaFashion:

Vogue’s First Instagram Photo Shoot

8 Ways to use Instagram as a marketing tool

1/ Build your brand

This could involve posting images of staff, the company’s offices, pets, or cityscapes – basically anything that you want the brand image to be associated with.

2/ Shout about your products

Nobody wants to follow a brand that just posts boring stock images of its own products, but there are ways of being creative with product images that will keep people entertained.

“one of our team members took her beau to the west coast this week. can you guess where? #meandmybeau”

3/ Launch Competitions

Competitions are a common way of starting conversations with users and driving up follower numbers.

4/ A Look Behind the Scenes

It acts as a reward for your followers’ interest in the brand and helps to build customer loyalty.

5/ Brag About Celeb Fans

If your brand is lucky enough to have celebrity fans then why not make the most of them?

Useful Supporting Apps

Regram

6/ #Hashtag

People can use them to search for interesting content.

Useful Supporting Apps

Tagstagram

7/ Link it to Foursquare

This only really works for businesses with brick-and-mortar locations, but it’s a great way of injecting some interest into your foursquare listing and hopefully attracting more customers.

8/ Celebrate your Followers

Sharing user-generated content is a great way to reward followers and help to increase brand affinity.

COMING SOON / Sponsored Ads

3 ways to convert Instagram followers to customers

1/ Make your Instagram followers a part of your inner circle

Tease out exclusive offers on your Instagram feed that can be redeemed online and in stores.

2/ Turn your store into a hotspot

Think of it as your Field of Dreams approach: If you build it up, they will come.

3/ Follow your fans lead

Showcase influential customers wearing your pieces — which, in turn, the fashionistas often

regram to their followers.

Instagram stats

10 Tips for Fashion on Instagram

10 Tips for Fashion on Instagram

1/ Stay true to your brand values

2/ Think of your Instagram feed as a natural extension of your existing online presence3/ Appeal to your fans’ desire to be a part of your world

4/ Don’t be afraid of a little shameless self-promotion

5/ Engage by showcasing a little personality6/ Variety is the spice of life, so mix product images with backstage pics

7/ Utilise a branded hashtag to encourage social sharing

8/ Repost images followers have shared that evangelise your brand, to demonstrate engagement

9/ Engage in conversation via comments when you can

10/ Be discerning – not everything can be suitably summed up in a single image

Taking Photos for Instagram

Please Don’t.

Yes.

Product Shots

Get the right perspective/angle

If you’re mouth is not watering, it’s a bad picture

Useful Supporting Apps

Interesting Fact:Normal or #nofilter is by far the most popular filter, but it is not the most effective.

Instagram Video

Sharing 15 second brand moments

Your Turn

Thank you