ULSTER COUNTY TOURISMPRESENTATION FOR ADVISORY BOARD

MAY 14, 2015ROCKING HORSE RANCH RESORT

HIGHLAND

TOURISM DIRECTOR’S REPORTRICHARD J. REMSNYDER

• 2015 Travel Guide• 120,000 guides to be distributed• Three NYS Thruway stops, Ulster

County, Westchester County, Rockland County, New Jersey and Pennsylvania

ULSTER COUNTY TOURISMTOURISM DIRECTOR’S REPORT

• Recent Publicity For Ulster County• Cover Story - AAA Car & Travel Magazine -

May/June• Hartford Courant Travel Section - May 17 - full-

page feature and ad • National Edition of Golfing Magazine Spring 2015 -

Feature on Golf Courses. • Travel Classics Travel Writers' Conference, May 28-

29, Westchester County

ULSTER COUNTY TOURISMTOURISM DIRECTOR’S REPORT

ULSTER COUNTY TOURISMTOURISM DIRECTOR’S REPORT

Summer Advertising Campaign 1010 WINS Radio (May 25 – July 5)

$35,000 Budget 108, :30 spots 66 live read sponsorships #1 AM Station in NYC Metro for Adults 25-54

(UCT’s Target Demo) Annual increases in website visits from NYC

market points to effectiveness of campaign

• Hudson Valley Magazine• $8,625 Budget• 5, 1/3 page Insertions

(June – October)• Better distribution in HV,

Westchester and NYC• Readership info:• $266,800 Avg. Household

income• 61% Female

ULSTER COUNTY TOURISMTOURISM DIRECTOR’S REPORT

• New Responsive Website• Why?• Current site built in 2009 - Outdated• Increased visits from smart phones and tablets• Outdated user experience

• New Site Features• Responsive - Same content on desktop and mobile • Updated database• Clean and organized experience – no clutter

ULSTER COUNTY TOURISMTOURISM DIRECTOR’S REPORT

ADVERTISING BUDGET BREAKDOWN

32%

23%29%

7%

3% 6%

% of Media Buys

Digital/Online ($55,000)

Website Build ($40,000)

Radio ($50,000)

Print ($12,000)

Res System ($5,750)

Winter Reserve ($8,202)

• Ellenville Million • Met with Task Force in March and April to discuss

tourism opportunities• Conducted SWOT to facilitate discussion about key

marketing messages among key stakeholders• Produced document that included recommendation

for a sustainable marketing program for the Ellenville/Wawarsing region

ULSTER COUNTY TOURISMTOURISM DIRECTOR’S REPORT

DEPUTY DIRECTOR’S REPORTFRAN DEPETRILLO-SAVOCA

ULSTER COUNTY TOURISMDEPUTY DIRECTOR’S REPORT

• Burning of Kingston Organization Committee

• Travel Guide 2015-2016

• Website Maintenance

• Supervising Intern Program

ULSTER COUNTY TOURISMDEPUTY DIRECTOR’S REPORT

• Tour Groups / Travel Writers

• Ulster Representation of HVT Board

• Trade Shows, Fairs & Festivals

Thank You!