#UKHUG 2016: Growth Driven Design - Get Focused

GrowthDrivenDesign

KeepingYourWebsiteAccountable

RossLauder–DesignScien>standGeneralMarke>ngNERD‘GetFocusedonMarke1ng’@rosslauder

HaveYouFiredThemYet?

OurSurvey•  54%hadnewwebsiteinthepast2years•  72%hadnogoodleadgenonoldornewwebsite!

•  82%couldn’tsiteagoodreasonforwebredesign….KevinCostnerwaswrong!

•  Don’tletdatagetinthewayofabadwebsite.

Issues?•  ProjectRunsOver•  ProjectGoesOverBudget

•  It’spainfulforallinvolved

LikeInbound,whereisthepower?

OldSkool!

FiguringOUT•  HowDoImeasuregoodqualityweb-design?•  HowdoIcommunicatetothebusinesswedidagoodjobandlaunchedasuccessfulbuild?

•  Whydon’twebsitebuildshaveKPI’s

Walkamile….

ThereisaBe_erWay

TheNewPlaybook

TheNewClass!

OldVsNew

TheLandscape

FreeToolsToImpactNow

•  Inspectlet–Actuallyrecordusersessions•  HotJar–Createaheatmapofac>vity!

•  Tawk.to–Interactwithusersonyoursite…actuallyaskthem!

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#UKHUG 2016: Growth Driven Design - Get Focused

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Transcript of #UKHUG 2016: Growth Driven Design - Get Focused

Webinar: Building a Data-Driven, Customer Focused Business

CUSTOMER FOCUSED. SOLUTION DRIVEN. · CUSTOMER FOCUSED. SOLUTION DRIVEN. RACKMOUNT ENCLOSURE SYSTEMS & PRODUCTS SERVER RACKS & CABINETS | WALL MOUNTS | SPECIALTY SERVER RACKS SECURITY

Focused, specialized and expansion driven!

Purpose Driven Design: An Impact Focused Model for Innovation … · Purpose Driven Design: An Impact Focused Model for Innovation by Amy Cueva Amy Cueva's opening keynote for ForgeConf

TECHNOLOGY DRIVEN. WARFIGHTER FOCUSED. 19 Jan 2011.pdf · TECHNOLOGY DRIVEN. WARFIGHTER FOCUSED. Joint Committee On . Tactical Shelters (JOCOTAS) ... Tan 5419-01-465-3025EJ Medium

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1999 Annual Report · initiatives, focused on eBusiness, System Thinking™ and our strong Brand, ... satisfying demand, to a market-focused, customer-intimate, service-driven organization

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The Rise of the Data-Driven, Customer-Focused Business

FUTURE FOCUSED. PURPOSE DRIVEN. - AT&Tabout.att.com/ecms/dam/csr/sustainability-reporting/PDF/2019/ATT-Corporate...FUTURE FOCUSED. Letter from CEO Randall Stephenson / 04 CSR Across

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DRIVEN BY SAFETY. FOCUSED ON QUALITY.

FOCUSED DISCIPLINED DRIVEN - Chesapeake … DISCIPLINED DRIVEN. W hile 2015 presented extremely difficult challenges for the entire energy industry, Chesapeake’s portfolio of diverse,

RESULTS FOCUSED PROCESS DRIVEN AMBULATORY CLINIC …...RESULTS FOCUSED PROCESS DRIVEN AMBULATORY CLINIC REDESIGN ... initiatives can help organizations build the skills and experience

Product Development a market driven approach. Product Development The MABS Approach follows a client focused demand-driven approach to designing microfinance.