Post on 05-Apr-2018
8/2/2019 UK Survey Results 2011
http://slidepdf.com/reader/full/uk-survey-results-2011 1/10
QuickPlay MediaUK Mobile TV and Video Survey 2011 Summary
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8/2/2019 UK Survey Results 2011
http://slidepdf.com/reader/full/uk-survey-results-2011 2/10
Research Summary
Mobile TV and Video SurveyThe fourth annual independent Market
TV and video content reveals some inte
preferences of today’s consumers. The
provider, and polled UK-based mobile p
Key FindingsThe multi-screen entertainment experi
58 per cent of respondents expressed i
device and then seamlessly switch to vi
Of those respondents whose service pr
often.
Survey respondents are watching mor
Of those respondents who have tried/u
they now watch more TV and video on
Figure 1
0%
5%
10%
15%
20%
25%
30%
35%
Strongly agree Agree
26%
35%
Do you agree/disagree with t
TV and video on my mobi
Tools study focused on consumer interest and
resting trends regarding the mobile TV/video vi
urvey was conducted via Zoomerang, an onlin
hone subscribers between the ages of 18 and
ence is in high demand
terest in the ability to watch TV programming
wing on another device such as a smart phone
viders have a multi-screen offering, 39 per cen
TV and video on their mobile devices than th
sed their operator’s mobile video service, 61 p
heir mobile device than they did a year ago. (Fi
either agree
or disagree
Disagree Strongly
disagree
11% 10%
17%
he following statement: "I watch more
le device than I did one year ago."
consumption of mobile
ewing habits and
survey services
4.
and/or movies on one
, PC or tablet.
t use it periodically or
ey did a year ago
r cent indicated that
gure 1)
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Survey respondents are watching mor
Among those who have used their mobi
once per week. (Figure 2)
Figure 2
22 per cent of mobile TV and/or video s
huge increase compared to 7 per cent a
Figure 3
7%
30%
How often did/do you use y
service in
0% 5% 10%
2011
2010
7%
Watching progra
mobile TV/video more often, and adoption i
ile operator’s video service, 64 per cent state t
ervice users watch programmes almost every d
year ago. (Figure 3)
22%
42%
ur operator's mobile TV and/or video
an average month?
Almost every day
At least once a week
5 - 9 times per month
Tried it once
15% 20% 25%
22%
mes almost every day
accelerating
at they do so at least
ay which represents a
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42 per cent of respondents use their m
per cent in 2010. (Figure 4)
Figure 4
62 per cent of respondents who use mo
year, indicating that adoption is contin
Figure 5
0% 5% 10% 15% 2
2011
2010
11%
Watching program
0% 5%
More than 3 years
Between 2 and 3 years
Between 1 and 2 years
Between 6 months and 1 year
Less than 6 months
3%
How long have you been
bile TV and/or video service at least once per
bile TV and/or video services have been using
ing to accelerate. (Figure 5)
% 25% 30% 35% 40% 45%
42%
es at least once per week
10% 15% 20% 25% 30% 35%
9%
25%
28%
34%
a mobile TV and/or video user?
eek compared to 11
hem for less than a
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Mobile TV/video challenges (consume
While interest in mobile TV and/or vide
to be an issue, with nearly 50 per cent
low level of awareness is expected to i
around these offerings. (Figure 6)
Figure 6
Perceived cost continues to be the top
as the number one reason they have no
cent who reported price as their top ba
Figure 7
47%
Does your current
mobile TV an
0%
10%
20%
30%
40%
50%
60%
Think it will
be too
expensive
Other Mo
ph
doe
supp
57%
17%
If you have not tried yo
video service, what
)
o services is strong, general awareness of avail
f respondents unsure if their mobile operator
prove as providers continue to increase mark
barrier to service adoption with 57 per cent of
t tried a mobile TV or video service, an improv
rrier in 2010. (Figure 7)
30%
23%
mobile operator offer a
d/or video service?
Yes
No
I don't know
ile
ne
sn't
rt it
Don't know
if service is
available to
me
Not enough
quality
content
Friends tried
it and didn't
like it
12%9%
3% 3%
ur operator's mobile TV and/or
is the biggest reason why?
ble offerings continues
ffers such services. This
ting promotions
onsumers citing price
ment from the 68 per
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Respondents want DVR-like capabilitie
Figure 8
Where are survey respondents watchi
The most popular places to watch mobi
cent) and in between activities (16 per
respondents in 2010 which may reflect
(Figure 9)
Figure 9
No
Yes
0% 10% 20% 30%
25%
If your mobile TV and video service off
TV programme or movie and resume
the beginning -- would you be m
16%
14%
9%6%
2% 1%
Where do you most ofte
s! (Figure 8)
g mobile TV/video?
le TV and/or video are while in transit (27 per c
ent). At home usage saw the greatest changes
he proliferation and use of iPads and tablet d
40% 50% 60% 70% 80%
75%
red DVR-like features such as the ability to pause a
atching it at a future time -- without starting from
re interested in watching a full programme?
27%
25%
watch mobile TV and/or videos?
While in transit (i.e. on the
tube, bus or other public
transport)
At home
In between activities
Other
At work
ent), at home (25 per
with only 16 per cent of
evices in the home.
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What are survey respondents watchin
The most popular types of content that
per cent) and news (25 per cent), follo
Figure 10
Mobile TV/video challenges (provider)
32 percent of respondents report that t
device from a company other than thei
competitive alternatives that these com
Figure 11
0%
5%
10%
15%
20%
25%
30%
Sports News
30%
25%
What category of video/TV programming
32%
Have you obtained content suc
your mobile device through a s
or mobile service operator (
?
respondents watch on mobile TV and/or video
ed by movies (16 per cent) and TV episodes (1
hey have obtained TV programming or movies
TV service provider or mobile operator, pointi
panies face in 2011. (Figure 11)
Movies TV episodes Other
16% 16%15%
do you watch most frequently on your mobile device?
68%
as movies or TV episodes for viewing on
urce other than your TV service provider
.g. LoveFilm, SeeSaw, YouTube etc…)?
No
Yes
services are sports (30
5 per cent). (Figure 10)
o view on their mobile
ng to a broader set of
8/2/2019 UK Survey Results 2011
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Building on the threat of alternative ent
per cent of respondents have no prefer
cent would choose their TV service pro
Figure 12
The immediate popularity and advance
adoption in 2010, with 12 per cent of re
Of this group of respondents, 59 per ce
watched more than 31 minutes of unint
that iPad and tablet owners are heavy u
Figure 13
0%
10%
20%
30%
40%
50%
60%
No preference TV servic
provider
56%
2
I would prefer to
video service fro
No
Yes
0% 10% 20%
Have you watched a TV p
on an iPad or
ertainment sources for TV service providers an
ence from where they get their mobile TV or vi
ider and 16 per cent would choose their mobil
capabilities of iPads and similar tablet device
spondents having purchased one.
t have watched a TV programme or full-length
errupted programming on the device. This pro
sers of entertainment services. (Figure 13)
Mobile operator Other
6%
16%
2%
et my mobile TV and/or
the following source:
30% 40% 50% 60%
41%
59%
rogramme or a full-length movie
similar tablet device?
d mobile operators, 56
eo service while 26 per
e operator (Figure 12)
led to significant
movie, and 44 per cent
ides further evidence
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Of those who have watched a full-lengt
hour of uninterrupted time doing so, w
Figure 14
37 per cent of respondents prefer to ge
cent). For TV programmes much of the
subscription service, and 17 per cent pr
Figure 15
6%
17%
43%
What is the greatest amount of uni
a TV programme or full-length
0%
5%
10%
15%
20%
25%
30%
35%
40%
Subscription
service
Pay-per-epis
37%
2
When it comes to paym
on your mobile de
h movie on their mobile device, 43 per cent ha
ich is up from 35 per cent in 2010. (Figure 14)
t movies via a subscription service vs. a pay-pe
same hold true with 30 per cent of respondent
eferring pay-per-episode. (Figure 15)
# # #
16%
11%
6%
nterrupted time that you have spent watching
movie on an iPad or similar tablet device?
Less than 5 minutes
6 to 10 minutes
11 to 20 minutes
21 to 30 minutes
31 to 60 minutes
More than 60 minutes
ode Purchase for
download onto
mobile device
No preference
2%19%
22%
nt options for accessing movies
ice, which do you prefer?
ve spent more than one
-movie model (22 per
preferring a
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About QuickPlay Media
QuickPlay Media is the leading provider of solutions for the distribution of premium video to portable wireless
devices. Successfully used by the world’s largest communications and media companies, QuickPlay’s
OpenVideo platform provides the most secure and flexible way for companies to deliver engaging multi-screen
entertainment experiences. QuickPlay is headquartered in Toronto, with sales offices in London and
throughout the US. For more information, please visit www.quickplay.com or on Facebook at
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@quickplaymedia.