TOPIC:

Group Members• Nadeem Shehzad• Munaf Younas• Mohammad Zeeshan• Mohammad Muddassar• Mohammad Asif

1. Introduction of Ufone

2. Etisalat (Ufone owned)

3. Background of Ufone

4. Vision Statement

5. Mission Statement

6. Core values

7. Brand Element of Ufone

8. Marketing Tools (4P’s) use in Ufone 8.1 Products of Ufone8.2 Price Strategy of Ufone8.3 Promotion tools of Ufone8.4 Placement of Ufone9. Competitors of Ufone10. SWOT ANALYSIS 11. Recommendation for Ufone12. Conclusion

Introduction

Introduction

The company commenced its operations under the brand name of Ufone from Islamabad on January 29 2001.

After the privatization of PTCL, Ufone is now owned by Etisalat.

Etisalat

Etisalat has been the telecommunications service provider in the United Arab Emirates since 1976.

It has built up state-of-the-art telecom infrastructure and taken a leadership position of innovation and reliability among regional and international operators.

Background

In 1990 After eleven years in January 2001 Pak Telecom mobile limited (PTML) initially they started their service in major cities Ufone invested around $ 65 million Ufone targeted the middle class Ufone not only focused on the technical

capabilities, but to provide subscribers a convenient to get connections and services.

Ufone GPRS worldwide SMS at flat rates

Ufone Info service through which user can get latest information about news, sports, religion, horoscope, stock exchange etc even live sports updates.

The tariff packages have been designed keeping in mind the requirements of every segment of the society may that be a housewife, a taxi driver, a trader or a student.

Before the launch of Ufone Ufone’s strategy from the day one Ufone’s own performance

Background

Operating Performance

Ufone’s operational performance has been very encouraging. Despite the stiff competition in Pakistan telecom market which has led to reduction of prices to bare minimum level, due to its aggressive policies and exercising strict control over expenses the Company managed to improve its revenue and after-tax profit by 87% and 54% respectively, as compared to last year.

Vision

To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'.

MissionTo achieve our vision by

having

An organizational environment that fosters professionalism, motivation and quality

An environment that is cost effective and quality conscious

Services that are based on the most optimum technology•

"Quality" and "Time" conscious customer service•

Sustained growth in earnings and profitability

Core Values

Professional Integrity Customer SatisfactionTeamworkCompany LoyaltyCorporate Information

Brand Element Brand Name:

UfoneUfone Logo: A logo is a symbol that represents

a company, product, service, or other entity, and the ufone logo like

Slogen: “It’s all about u” “Tum hi tu ho” “everybody loves to”