Ufone Strategic Management
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19-Oct-2014 -
Category
Marketing
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Transcript of Ufone Strategic Management
Behroz Rizvi
One of the leading company
2006
3rd largest cellular company
First mover
Highly innovative
Market leader
Persuasive communication
Beyond expectation
Mission
Innovators
First mover
Job Alerts
Aggressive Marketing
Vast Range Of Packages
VAS Leader
Aggressive Advertising
International Roaming in 160 countries
Coverage in more than 10,000 locations
Strengths
Black Berry services
Pakistani
Hourly Packages For PTCL
Priority Services
Churn Out
Weakness
Excessive Demand
Organizational Politics
Nepotism
Northern Coverage
Network Jamming Issues
Voice Quality Issues
3G Technology
B2B Market
Strength To Go global
Increasing Youth Population
Opportunities
Threat
Cut Throat Competition
Frauds
Economic conditions
Security Issues
Petition Mafia
Govt. Intervention
High Growth
High Market Share
High Growth
Low Growth
Low Growth
High Market Share
High Growth
Low Market Share
High Growth
Low Growth
Low Market Share
Low Growth
BCG MATRIX Figure
Star
Question mark
Cash cow Dog
MARKET SHARE
MAR
KET
GRO
WTH
HIG
HLO
W
HIGH LOW
BCG MATRIX Figure
Star
Question mark
Cash cow Dog
MARKET SHARE
MAR
KET
GRO
WTH
HIG
HLO
W
HIGH LOW
BCG MATRIX Figure
Star
Question mark
Cash cow Dog
MARKET SHARE
MAR
KET
GRO
WTH
HIG
HLO
W
HIGH LOW
BCG MATRIX Figure
Star
Question mark
Cash cow Dog
MARKET SHARE
MAR
KET
GRO
WTH
HIG
HLO
W
HIGH LOW
Rivalry
Substitute
Supplier
Entrant
Buyer
Porter Five Forces
Threat of new entrant
Low threat of new entry
Bargaining power is high
Bargaining power of supplier
Bargaining power of buyer
Bargaining power is high
Substitute risk is low
Threat of substitute
Rivalry
Stake Holders
Service Centre Islamabad
Services Life Cycle