Ufi Exibition presentation Vincent Everts

Transcript of Ufi Exibition presentation Vincent Everts

Exibition 2.0Consumers show the way

Vincent Everts

vrijdag 30 oktober 2009

Exibition 2.0Consumers show the way

Vincent Everts

Meaningfull interactionsOnline & Offline

Who isVincent Everts?

Videoblogger

Talk to Me!

John ShawInternet is our friend

Speed of change is low

Korea & high tech

find, collect, publish

www.yubby.comvrijdag 30 oktober 2009

http://www.yubby.com

What are we going to talk about?

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

Web1.0

7

Broadband internetNetherlands leading in EuropeNetherlands: 74% (2007)

Source: Eurostat 2007 2006 2007

Broadband internetNetherlands leading in Europe

20%

40%

60%

80%

NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO

Netherlands: 74% (2007)

Source: Eurostat 2007 2006 2007

How do we spend our time?

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines

Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph

• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

12

IMPACT ON BUSINESS

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

DELL Case

Dell notebooks

E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org

ProductinformatieSocial toolsvrijdag 30 oktober 2009

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

kindle

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

beta

•

• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

Web2.0 tools for exibition industry

Who talks

70 miljoen weblogs

120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde

3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of

17 posts per seconde

Japanees #1 weblog taal (37%)

Engels #2 weblog taal (33%)

Chinees #3 weblog taal (8%)

70 miljoen weblogs

120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde

3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of

17 posts per seconde

Japanees #1 weblog taal (37%)

Engels #2 weblog taal (33%)

Chinees #3 weblog taal (8%)vrijdag 30 oktober 2009

Blogs demografie

Bron: Technorati 2008vrijdag 30 oktober 2009

Blogs demografie

Weblogs

Everyone blogs!vrijdag 30 oktober 2009

Try for free

Professional

RSSvrijdag 30 oktober 2009

RSS Readers

Email is broken

Communication 2.0

Why callvia computer?

It’spersonal!

The phenomenon

80

“What are you doing in 140 characters”

Customer service

When & howdo I use Twitter?

source: Twitstats.com of @vincentevrijdag 30 oktober 2009

It’s now mainstream!

tweetdeck

Social Networking

88

Internet goes mobile

Mobile internet is where internet was 5 years ago

94

New services:location, location, location

94

New services:location, location, location

Video Everywhere

3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 30 oktober 2009

http://www.youtube.com/watch?v=6gmP4nk0EOE

3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 30 oktober 2009

http://www.youtube.com/watch?v=6gmP4nk0EOE

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

75

150

225

300

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

75

150

225

300

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

Internetvideois not just YouTube!

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers

With these HD devices anyone can do it!

Easy & everywhere

• Create videos with ease• Let customers create

videos about youvrijdag 30 oktober 2009

• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming

BlogworldInspiring example

Find, Collect, Publish

Find

Find35+ sources (more on the way)

Friends & profiles

+35 video sources

& more to follow!vrijdag 30 oktober 2009

+35 video sources

& more to follow!vrijdag 30 oktober 2009

Collect

Drag & dropEdit meta dataSee previews

Player page

Manage video

Publish it with widgets

Elections 2.0

Obama Girl

+ Exibition =

E-Exibitionvrijdag 30 oktober 2009

Marketing

2.0

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

Vincent Everts

http://www.vincente.nl

mailto:vincent@everts.net

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