Ufi Exibition presentation Vincent Everts

179
Exibition 2.0 Consumers show the way Vincent Everts vrijdag 30 oktober 2009

description

web2.0 tools for exibition industry

Transcript of Ufi Exibition presentation Vincent Everts

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Exibition 2.0Consumers show the way

Vincent Everts

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Exibition 2.0Consumers show the way

Vincent Everts

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Meaningfull interactionsOnline & Offline

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Who isVincent Everts?

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Who isVincent Everts?

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Videoblogger

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Videoblogger

Talk to Me!

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John ShawInternet is our friend

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Speed of change is low

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Korea & high tech

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find, collect, publish

www.yubby.comvrijdag 30 oktober 2009

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find, collect, publish

www.yubby.comvrijdag 30 oktober 2009

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find, collect, publish

www.yubby.comvrijdag 30 oktober 2009

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find, collect, publish

www.yubby.comvrijdag 30 oktober 2009

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find, collect, publish

www.yubby.comvrijdag 30 oktober 2009

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What are we going to talk about?

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time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?

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Web1.0

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Web1.0

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Broadband internetNetherlands leading in EuropeNetherlands: 74% (2007)

Source: Eurostat 2007 2006 2007

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Broadband internetNetherlands leading in Europe

20%

40%

60%

80%

NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO

Netherlands: 74% (2007)

Source: Eurostat 2007 2006 2007

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How do we spend our time?

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TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines

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Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph

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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

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IMPACT ON BUSINESS

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Dell notebooks

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Dell notebooks

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E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org

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ProductinformatieSocial toolsvrijdag 30 oktober 2009

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ProductinformatieSocial toolsvrijdag 30 oktober 2009

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90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

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kindle

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Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

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beta

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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

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Web2.0 tools for exibition industry

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Who talks

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70 miljoen weblogs

120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde

3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of

17 posts per seconde

Japanees #1 weblog taal (37%)

Engels #2 weblog taal (33%)

Chinees #3 weblog taal (8%)

70 miljoen weblogs

120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde

3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of

17 posts per seconde

Japanees #1 weblog taal (37%)

Engels #2 weblog taal (33%)

Chinees #3 weblog taal (8%)vrijdag 30 oktober 2009

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Blogs demografie

Bron: Technorati 2008vrijdag 30 oktober 2009

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Blogs demografie

Bron: Technorati 2008vrijdag 30 oktober 2009

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Blogs demografie

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Weblogs

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Weblogs

Everyone blogs!vrijdag 30 oktober 2009

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Try for free

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Try for free

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Professional

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Professional

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RSSvrijdag 30 oktober 2009

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RSS Readers

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RSS Readers

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RSS Readers

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Email is broken

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Email is broken

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Email is broken

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Communication 2.0

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Communication 2.0

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Why callvia computer?

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It’spersonal!

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It’spersonal!

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The phenomenon

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80

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“What are you doing in 140 characters”

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“What are you doing in 140 characters”

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Customer service

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Customer service

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When & howdo I use Twitter?

source: Twitstats.com of @vincentevrijdag 30 oktober 2009

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It’s now mainstream!

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It’s now mainstream!

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tweetdeck

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Social Networking

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Internet goes mobile

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Mobile internet is where internet was 5 years ago

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New services:location, location, location

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New services:location, location, location

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Video Everywhere

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3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 30 oktober 2009

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3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 30 oktober 2009

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3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 30 oktober 2009

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3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 30 oktober 2009

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jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

75

150

225

300

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

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jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

75

150

225

300

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

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Internetvideois not just YouTube!

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TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers

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With these HD devices anyone can do it!

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Easy & everywhere

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Easy & everywhere

• Create videos with ease• Let customers create

videos about youvrijdag 30 oktober 2009

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• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming

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BlogworldInspiring example

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Find, Collect, Publish

Find

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Find, Collect, Publish

Find35+ sources (more on the way)

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Friends & profiles

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+35 video sources

& more to follow!vrijdag 30 oktober 2009

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+35 video sources

& more to follow!vrijdag 30 oktober 2009

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Find, Collect, Publish

Collect

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Find, Collect, Publish

Collect

Drag & dropEdit meta dataSee previews

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Player page

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Manage video

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Publish it with widgets

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Elections 2.0

Obama Girl

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+ Exibition =

E-Exibitionvrijdag 30 oktober 2009

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Marketing

2.0

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