Two Strategies for Going Mobile: Which One is for You?

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Four customer case-studies that demonstrate the merits of alternative strategies for ensuring the success of your mobile initiatives: • delivering mass appeal mobile apps, or, • rolling out high-value, mobile business services

Transcript of Two Strategies for Going Mobile: Which One is for You?

Two Strategies to Drive Mobile Initiatives

WHICH ONE IS FOR YOU?

MASS APPEALMOBILE

APPLICATIONS

BUSINESS-SPECIFICMOBILE SERVICES

http://harmon.ieTuesday, June 24, 2014

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David LavendaVP Product Strategy at harmon.ie,

Fast Company ContributorInformation Overload Researcher

davidl@harmon.ie

@dlavenda

http://www.linkedin.com/in/dlavenda

www.slideshare.net/dlavenda

http://www.fastcompany.com/user/david-lavenda

Moderator

Second tier of value

Finding the Second Tier of Value

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Email Calendar Contacts

First tier of value

Content Creation• Mobile documents• Communications• Graphics/Video

Source: Roth, C., How to Improve Business Outcomes by Mobilizing Productivity Work, Gartner Research, PCC Summit, LA, May 2014

Content Review• PDF annotation• Highlighting• Commenting

High Value Content Consumption• Offline• Secure• Executive-level or field

audience

But How Do You Do This?

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But How Do You Do This?Two Strategies to Drive Mobile Initiatives

MASS APPEALMOBILE

APPS

BUSINESS-SPECIFIC MOBILE

SERVICES

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BUSINESS-SPECIFIC MOBILE

SERVICES

MASS APPEALMOBILE APPS

Finance

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Finance

Usage

• Secure access to important documentation

• Real-time collaboration around documents

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Company / Customer

Typical User

• Account manager

The Business Value

• Avoid data leakage through use of unsanctioned storage (Dropbox, iCloud, etc.)

• Reduce time for negotiations

• Prevent costly mistakes

Reasons for Adoption

• Intuitive single screen experience

• Fully supports business taxonomy

• Platform/MDM agnostic – all major vendors and multiple strategies supported

• View/edit/annotate Office and PDF documents

Support multiple security models

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View, edit and follow business related criteria - metadata

View and edit Office documents using Office Online apps

FinanceSecure Collaboration - Key Capabilities

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Support multiple security models

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FinanceSecure Collaboration - Key Capabilities

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View, edit and follow business related criteria - metadata

FinanceSecure Collaboration - Key Capabilities

2

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View and edit Office documents using Office Online apps

FinanceSecure Collaboration - Key Capabilities

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Transportation

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Transportation

Usage

• Access to emergency contact lists

• Offline Access to Emergency Documentation

• Access to updated emergency ops procedures

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Representative Company

Typical User

• Engineers

• Safety Personnel

• Railway crews

The Business Value

• Saves lives

• Mitigates environmental disasters

• Enormous cost savings

Reasons for Adoption

• Reduces environmental impact (elimination of paper-based documentation)

• Ensures the latest versions of key documents are always handy

• Automatic pushing of documents to personnel prevents errors and confusion

Automation of pushing latest versions to remote workers can save lives and reduce costly errors

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Vast reduction in paper-based overhead

Full document and people search allows emergency workers to respond faster to crises

TransportationOffline Access to Emergency Documentation - Key Capabilities

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Automation of pushing latest versions to remote workers can save lives and reduce costly errors

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TransportationOffline Access to Emergency Documentation - Key Capabilities

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Vast reduction in paper-based overhead

TransportationOffline Access to Emergency Documentation - Key Capabilities

2

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Full document and people search allows emergency workers to respond faster to crises

TransportationOffline Access to Emergency Documentation - Key Capabilities

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BUSINESS-SPECIFIC MOBILE SERVICES

MASS APPEALMOBILE

APPS

Project Management

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Project Management

Usage

• Ensure up-to-date project documents

• Anywhere, real-time editing of shared documents

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Company / Customer

• Any Company

Typical User

• Project / IT Manager

• PMO, Sales and Marketing, Board members

• Senior Execs

The Business Value

• Reduce costly mistakes due to incorrect information

• Accurate project documentation (governance)

• Search and findability for important information (metadata)

Reasons for Adoption

• It’s a no-brainer; there is no need to manually manage/retrieve documents

• Efficiently handle all project-related artifacts (documents, tasks, contacts, issues, etc.)

• Real-time access to latest information

Easy publishing of project-related content

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Automated access to all project-related content:

• Documents

• Calendars

• Tasks

• Announcements

Ensure workers have the latest and greatest versions

Project ManagementDocument Standardization- Key Capabilities

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Easy publishing of project-related content

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Project ManagementDocument Standardization- Key Capabilities

1

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Automated access to all project-related content:

• Documents

• Calendars

• Tasks

• Announcements

Project ManagementDocument Standardization- Key Capabilities

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Ensure workers have the latest and greatest versions

Project ManagementDocument Standardization- Key Capabilities

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Paperless Initiatives

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Paperless Initiatives

Usage

• Share meeting notes• Having latest copy of

minutes always on tap

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Company / Customer

• Any Company

Typical User

• Project Managers

• Execs

• Admins

The Business Value

• Reduces errors from document chaos

• Accurate record of proceedings (governance)

• Search / findability of important information (metadata)

• Positive environmental impact (paper reduction)

Reasons for Adoption

• Eliminates the time needed to email notes to participants

• Much easier than previous paper-based methods

• Vastly improves findability/searchability/accessibily of notes

Easily find project-related content like status, updates, and action items

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Annotate documents, diagrams, presentations ‘on the fly’ while in a meeting

Tagging/classifying notes means you can search/find information across many (similar) meeting notes and summaries

Paperless InitiativesSharing Meeting Notes - Key Capabilities

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Easily find project-related content like status, updates, and action items

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Paperless InitiativesSharing Meeting Notes - Key Capabilities

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Annotate documents, diagrams, presentations ‘on the fly’ while in a meeting

Paperless InitiativesSharing Meeting Notes - Key Capabilities

2

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Tagging/classifying notes means you can search/find information across many (similar) meeting notes and summaries

Paperless InitiativesSharing Meeting Notes - Key Capabilities

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Paperless Initiatives

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Tagging/classifying notes means you can search/find information across many (similar) meeting notes and summaries

Paperless InitiativesSharing Meeting Notes - Key Capabilities

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Paperless Initiatives

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Who’s Right?

MASS APPEALMOBILE

APPS

BUSINESS-SPECIFIC MOBILE

SERVICES

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MASS APPEALMOBILE

APPS

BUSINESS-SPECIFIC MOBILE

SERVICES

Who’s Right?harmon.ie Supports You Both Ways

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harmon.ie Supports You Both WaysSingle-Screen Collaboration Experience Across Mobile, Browser &

Desktop

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harmon.ie Supports You Both WaysNext Steps

TRY harmon.ie Mobile TODAY

Download the “Guide to Mobile

Collaboration”