Twitter Strategies:Twittering Your Way to Career

SuccessWritten by:

Heather E. Coleman, Training CoordinatorRon Marshall, Assistant Training Facilitator

Ferndale Career Center713 East Nine Mile Road

Ferndale, MI 48220248.586.8930

www.ferndaleschools.org/fccwww.facebook.com/FerndaleCareerCenter

www.twitter.com/FerndaleCareerLinkedIn Group: Ferndale Career Center

1.20.11

RT

@

#

What are you doing? Ugh.Original Twitter – where we

were: The Age of the “Twidiots”

Drinking a few beers.

Going shopping and then taking a nap.

Using my teeth whitening product – buy one now!

Back then, many people disregarded Twitter as a

waste of time.

… but others saw the potential for collaboration,

communication and professional relationship

building …

What’s happening? YES!

What’s happening? Within career niches,

relevant life topics, your community …

What happens?Career and business

opportunities via networking …

The wonderful thing about social media is

that those professional relationships so often turn into collaborative

friendships in the process.

The Incredible Power of the RT, @mention and Twitter Lists

RT (“Re-Tweet”): Sharing the

information of someone you follow

while simultaneously promoting their work. Excellent

relationship builder.

#Hashtags#Hashtags for specific job

search, professional collaboration, recruiting, business and more.

#Hashtags are also ideal for finding others in your field, jobs you may be interested in, or new niche markets for your business.

#Hashtags and Live Collaboration

Twitter ListsBeing listed on Twitter can be

similar to a letter of recommendation.

Lists elevate your professional social media presence and

lend credibility to your work.

Lists are also a great way to determine if you are “on

brand.”

Listing others shows your appreciation for the value they add, encourages your

followers to follow them, and gains their attention.

But wait, there’s more …

Your List-to-Follower Ratio

What these numbers mean: The higher your list number in relation to your followers, the more influence you have in your professional niches.

For example, Heather has a very high ratio of 1:10 – 1 in every 10 people following Heather list (recommends) her. William, while with significantly less followers, has an even higher influence due to his 1:9 ratio.

How are Twitter lists utilized?

www.paper.li

Your Exponential Professional Network via Twitter

Google Me!

Utilizing social media as a professional tool

via Twitter, Facebook, LinkedIn and blogs

push you to the top of the Google search – right where you want

to be for job search and small business

marketing!

The standard for online influence.

Why is this important?

Applications

Personal Brand

Career IdentityDigital

Reputation Your public expression of your personality, your career niche, your

values, the skill sets you bring to the table and your talents and abilities.

Your brand must be authentic, genuine and true to who you are

privately and publically – not who you want people to think you are.

Online

PresenceIndividual Marketing

Effective Tweeting Tactics

1. Break your brand down to closely related “families” or areas of interest. For every specific branding area, create a Twitter profile.

2. Follow the people most relevant people to you in each of those families.

3. Tweet quotes, insights, and articles that are relevant to the people who share your interests and can help you reach your goals.

4. RT info others have shared that you think is also relevant.

Sharing Your Personal BrandMy Brand:

Who I am, what defines me, and what I will share with the world.

1)

2)

3)

4)

5)

6)Families:

Nicheworks: Seek out people to follow who care about the same

things you do.

Niche: People: Niche: People: Niche: People: Niche: People: Niche: People: Niche: People:

1)2)3)4)5)6)7)8)

Eight philosophies you have about the things you care about:

• _______________________________________

_______________________________________?

• _______________________________________

_______________________________________?

• _______________________________________

_______________________________________?

Starting Conversations = Relationship Building

Three thought-provoking questions or statements based on one of your philosophies:

Sharing Information = Adding Value List Blogs, Websites, YouTube Channels, Facebook Pages that will add value

to your brand and your friends/followers

• Source:

• Source:

• Source:

• Source:

• Source:

Notes