Ali Anani, PhD

Twitter

Ali

Ana

ni, P

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in CrowdauthoredStorytelling

Storytelling isa growing phenomena in attracting and engaging the crowds

So, is Crowsfunding

An emerging trend isn’t only crodauthoring, but also that the authors buys what they wrote!

A living experiencetells the story

Mohammed Assaf is the Arab Idolsinger for2013

During the competition on of the jury panel claimed that we have to wait for 500 years for a singer matching Assaf would appear

Assaf massive popularity drew attention as he was selected to sing in the World Cup Congress 2014

The great occasion prompted Assaf and his team to launch a new idea:

Fans and followers have been sending in their ideas for lyrics on Twitter using the hashtag #Assaf360.

This is a form of crowdauthoring

Palestinian Singer Mohammed Assaf & Grammy-Winning Producer Rodney Jerkins create song for World Cup by crowd-sourcing content from fans online.

The event, hosted by Platinum records, was being live streamed to fans all over the world

The event, hosted by Platinum records, was being live streamed to fans all over the world

Within 24 hours the song was completed.The crowds followed the event alive as they felt they owned the song because of their contribution.

All proceeds from the song will go to the United Nations Relief and Works Agency (UNRWA) for Palestinian refugees

A Twitter hashtag created for the recording session, #ASSAF360, was used by fans to send rhymes and lyrical suggestions over the course of two weeks.

At the start of the campaign.Tweets centered around awareness and highlighting Assaf is the first Arab singer to sing in the World Cup Tournament

Most tweets were in Arabic language

The live screening quickly attracted engagement and tweets built up quickly

Tweets and Re-tweets in English language increased considerably

The sentiment were with increasing intensity

All positive emotions

Grouping and re-tweets reflected increasing involvement by the crowd

After the launch few negativeemotions appeared

Negative emotions centered around allying against uploading the song on youtube for fear people would not purchase the song from official websites and refugees would be deprived of the revenue of selling the song

Top Domains in Tweet in G5 (Group 5): anghami.com apple.com mbc.net goo.gl onmbc.net bit.ly youtube.com

Some liked the English part of the song more than the Arabic part

Some preferred Shakira’s song

The great lesson is that people will remain sweepingly positive towards a common cause.

Twitter serves as a great tool in writing visual stories by monitoring emotions before, during and after the event.

Post to Assaf singing in

the FIFA World Congress

Post to Assaf singing in

the FIFA World Congress

And keep it live To watch Assaf performing clickhttp://www.youtube.com/watch?v=tfXR2i1gUBU&feature=youtu.be&utm_source=hootsuite&utm_medium=web&utm_term=isyounes&utm_content=&utm_campaign=smu#WorldCup

Most Tweeted WordsFeeling proud, mainly among Palestians, is significant

Most Tweeted WordsFeeling proud, mainly among Palestians, is significant

mohammad

singing

assaf

singing fifa

congress

ceremony

making

proud

palestinians

rt

The Social Network Structure turned very simple and re-tweets are of high percentage.

Polarization into two main groups is evident

Assaf apparently dissolved differencesas there seems no argument about his successful show