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© Peter Lisney and Irun Business Intelligence 2009
Twitter For Business – Tools & Strategies for Getting more from it
© Peter Lisney and Irun Business Intelligence 2009
Summary (Blended Optimisation)
SocialNetworking
SocialBookmarking
Multi-Media
Email Mktg.
Link Strategy PPC/Banners
WebsiteOptimisation
Blogging
SEO
PrintAdvertising
Exhibitions & Events
Teleseminars
Joint Ventures
P.R.Direct Mail
Field Mktg.
Networking
Testing &Measuring
© Peter Lisney and Irun Business Intelligence 2009
Today’s Workshop• Brand Awareness Through Social Networking• Twitter Power• Why Tweet? Attendee Objectives / Challenges• Examples of Business Successes via Twitter• Twitter Etiquette• Strategy - Targeting• Tools• Strategy - Tweets• What Next?
© Peter Lisney and Irun Business Intelligence 2009
What brand name comes to mind when I say ‘hamburger’?
© Peter Lisney and Irun Business Intelligence 2009
What brand name comes to mind when I say ‘soft drink’?
© Peter Lisney and Irun Business Intelligence 2009
What brand name comes to mind when people think of your product or service?
• Your Name?• Or Your Competitor’s?
© Peter Lisney and Irun Business Intelligence 2009
Staying Top Of Mind
• Social Media can help you or your brand stay ‘top of mind’ with your prospects and customers
• Is time spent on social networking a cost or an investment?
• It depends on the results
© Peter Lisney and Irun Business Intelligence 2009
Twitter Power
• 900% increase in users over past year• Social Media Revolution Video • Is being used as a search engine• Ideal if blog seems too much like hard
work• ‘Google is history, Twitter is now’. Discuss
© Peter Lisney and Irun Business Intelligence 2009
Why Tweet?
• Get to know other local businesses• Learn from others Worldwide• Share your ideas and experience• Find new suppliers• Find new customers (Sales!)• Find new employees• Huge Brands using Twitter• UK Companies on Twitter
© Peter Lisney and Irun Business Intelligence 2009
Your objectives
• 60 second intro• How are you using Twitter?• What are your challenges so far?• What are your main objectives today?
© Peter Lisney and Irun Business Intelligence 2009
IRUN and TwitterCorporate Policy & Strategy
• All offices to use Twitter• Corporate Twitter ‘skin’ & naming convention• IRUN Twitter ‘gurus’
© Peter Lisney and Irun Business Intelligence 2009
3 Steps To Twitter Happiness:
Start Conversations
Exchange Information
Build Relationships
© Peter Lisney and Irun Business Intelligence 2009
Examples of Local Successes• Found out about Medway Council tender for
large-scale web project via Twitter• Got involved in launching and running
4Networking Canterbury via Twitter• Now become the Area Leader responsible for
launching Ashford & 2 other groups• Found new Virtual PA for IRUN via Twitter• IRUN has gained local clients around the
country via Twitter (e.g. Fallowfields Hotel).• IRUN Barnsley appointed as a local business
advisor through Twitter contacts, and granted £17K funding for 10 new clients.
© Peter Lisney and Irun Business Intelligence 2009
Examples of Local Successes
• Organic Farmers & Growers
© Peter Lisney and Irun Business Intelligence 2009
Examples of Local Successes• Maidstone Symphony Orchestra
© Peter Lisney and Irun Business Intelligence 2009
Examples of Local Successes
© Peter Lisney and Irun Business Intelligence 2009
Examples of Local Success
• Wedding photographer• £600 booking via Twitter, from a competitor!
© Peter Lisney and Irun Business Intelligence 2009
Examples of Local Success
© Peter Lisney and Irun Business Intelligence 2009
The Result…
© Peter Lisney and Irun Business Intelligence 2009
Examples of Local Success
© Peter Lisney and Irun Business Intelligence 2009
Social Media - Measuring ROIArticle at B2B Marketing OnlineRecommendations:
• Nonfinancial impacts (website traffic)• Financial data (advanced Analytics)• Plot social media activity against sales
revenue, transactions, new customers, loyalty data and market research
© Peter Lisney and Irun Business Intelligence 2009
Strategy• Set objectives (Business & Marketing
objectives)
Q: Who are my ideal customers?
A: Revisit your P&L --> bottom line
– Local clients– National– International
© Peter Lisney and Irun Business Intelligence 2009
Strategy
• Sales and / or other benefits • Landing pages
• website • blog• facebook
© Peter Lisney and Irun Business Intelligence 2009
Finding People & Businesses
• Twitter Search (company name or business)• Advanced Twitter Search
http://search.twitter.com/advanced• Twello Search (join first)• Geographical searches• Twitter lists• Keyword searches• Hash tags in your tweets
© Peter Lisney and Irun Business Intelligence 2009
Twitter Lists
• Use other people’s lists to find relevant groups of tweeters you may be interested in following
• As the number of people you follow grows, create your own lists to group similar people
• You can also do this in Tweetdeck & Hootsuite
© Peter Lisney and Irun Business Intelligence 2009
Do's and Don'ts• Do
– Ask questions– Answer Questions– ReTweet interesting Tweets– Engage
• Don't– Try to sell all the time– Be spammy– Be dull– Let Twitter consume you!
© Peter Lisney and Irun Business Intelligence 2009
Etiquette
• http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/
• It’s common sense politeness / consideration for others
• Any questions about this?
© Peter Lisney and Irun Business Intelligence 2009
Twitter Tools
• SocialOomph• Twollo• Twello• Tweetdeck or Hootsuite• Twitterfeed• Bit.Ly
© Peter Lisney and Irun Business Intelligence 2009
Socialoomph.com (formerly Tweetlater)
© Peter Lisney and Irun Business Intelligence 2009
Twollo.com
Warning -Make sure you have posted at least 50 Tweets before going heavy on Twollo.
© Peter Lisney and Irun Business Intelligence 2009
Twellow.com
© Peter Lisney and Irun Business Intelligence 2009
Tweetdeck.com
© Peter Lisney and Irun Business Intelligence 2009
Hootsuite.com
• Filters tweets using chosen criteria (columns)• Can manage multiple accounts• On multiple social networks• Manage lists• Schedule tweets• Integrates Facebook, LinkedIn etc into one
panel.
© Peter Lisney and Irun Business Intelligence 2009
www.Bit.ly – URL shortener
© Peter Lisney and Irun Business Intelligence 2009
Other Useful Tools
• MrTweet – finds influential Tweeps• Pixelpipe - Publish photos, video, audio, text
and files on over 100 online destinations and counting...
• Ping.fm - a simple and FREE service that makes updating your social networks a snap!
© Peter Lisney and Irun Business Intelligence 2009
Tweets
• To Sell or Not to Sell?• Services & offerings• Start conversations• Ask questions• Take a few minutes to think about a short-
list of questions you might ask
© Peter Lisney and Irun Business Intelligence 2009
Tweets
• Answer questions• Enter conversations, give informed
opinions• Don’t be inflammatory• Tweet topical information & events• Special offers & guarantees• Take a few minutes to think about a short-
list of topics & events to tweet
© Peter Lisney and Irun Business Intelligence 2009
Plan Your Tweets
1. Choose Your Preferred Audience2. Decide How Many Tweets You Want to Send Daily3. Decide How Long You Want to Make Your Tweet
Plan4. Find the Keywords You Want to Use on Twitter
(Keyword Analysis / Research)5. Choose Different Formats for Your Scheduled
Tweets6. Write Your Timeless Tweets7. Choose Your Times8. Schedule Your Tweets
© Peter Lisney and Irun Business Intelligence 2009
Draft Tweet Plan
• Regular tweets (schedule)• Periodic tweets
• Retweets• Topical / interest tweets• Events etc• Blog posts• Services & offerings • Offers & guarantees
• http://bit.ly/aHo8t2
© Peter Lisney and Irun Business Intelligence 2009
What else should you be doing?
© Peter Lisney and Irun Business Intelligence 2009
Linkedin.com – professional relationships
© Peter Lisney and Irun Business Intelligence 2009
Ecademy.com – good for search engines
© Peter Lisney and Irun Business Intelligence 2009
4Networking.biz – good regionally
© Peter Lisney and Irun Business Intelligence 2009
Start a Blog – Wordpress.com
© Peter Lisney and Irun Business Intelligence 2009
Facebook page for fans
© Peter Lisney and Irun Business Intelligence 2009
FaceBook page for fans
© Peter Lisney and Irun Business Intelligence 2009
What Next?• Let us know your email address now so we can
send you this presentation & links• Register for your chosen tools to try out• Email us back with your Twitter username• We’ll email a list of everyone's Twitter
usernames in a few days time so you and future Kent workshop attendees can follow each other
• Contact IRUN for further support
© Peter Lisney and Irun Business Intelligence 2009
Summary (Blended Optimisation)
SocialNetworking
SocialBookmarking
Multi-Media
Email Mktg.
Link Strategy PPC/Banners
WebsiteOptimisation
Blogging
SEO
PrintAdvertising
Exhibitions & Events
Teleseminars
Joint Ventures
P.R.Direct Mail
Field Mktg.
Networking
Testing &Measuring
© Peter Lisney and Irun Business Intelligence 2009
A Bit About Irun• Business development specialists who use the
Internet & other marketing to grow businesses• Clients large and small UK wide including Holiday Inn
Express, Abacus Accountants and Thames Water• One to one, 40 minute Internet marketing clinic.
Normally £90. Offer £60 (ex vat)Offers• Develop and manage your Twitter business account.
Normally £199 per month. Offer £169 per month (ex vat)
• Or if your website needs complete overhaul arrange an appointment with our sales team
© Peter Lisney and Irun Business Intelligence 2009
Any Questions?