Twitter Contest Dr Dre White Monster Beats Stu

Twitter ContestDr. Dre White Monster Beats Studio Headphones Giveaway

1. Bring attention to new product.

2. Strengthen J&R's blog and twitter community.

1. Announce contest in detail on blog post.

2. Tweet contest asking for posted photos.

3. Respond to photos on Twitter.

4. Post photos on blog.

5. Announce winner and ship product.

Blog Contest Announcement

Twitter Contest Tweet

Sample Entry

Sample ReTweet

Last day blog post w/ sample photos.

Blog post - Winner selected in random drawing

Winner confirmed by DM tweet

Results

1. 68 photos entries2. average 50 photo page views per photo2. 100+ tweeted comments on photo3. 30+ RTs4. 20 contest announcement tweets5. 50+ additional @ replies ___________________________Totals:268+ mentions on Twitter700+ page views on blog contest related pages3 product purchases on JR.com tracked from blog120% increase in JR.com page views for product line.20% increase in product line sales during 10 day period around contest.

Twitter Contest Dr Dre White Monster Beats Stu

Technology

Transcript of Twitter Contest Dr Dre White Monster Beats Stu

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