Changingyour world …140 charactersat a time

Bill Sheridan, CAEThe Business Learning Institute

Introduction to Twitter

How is it changing our world?

Getting started

Twitter basics

Advanced Twitter

The bottom line

Resources

Today’s agenda

Bill Sheridan, CAEThe Business Learning Institute

An introduction to TwitterWhat is Twitter?Social filterBroadcasting toolListening agentNetworkerTeacher

What is it not?A waste of time.

Bill Sheridan, CAEThe Business Learning Institute

Why is Twitter important?

Bill Sheridan, CAEThe Business Learning Institute

1. Information2. Citizen journalism3. Customer service4. Communication / collaboration

Why is Twitter important?

Bill Sheridan, CAEThe Business Learning Institute

1. Information2. Citizen journalism3. Customer service4. Communication / collaboration

Getting started

Step 1: Create your accountBill Sheridan, CAE

The Business Learning Institute

Getting started

Step 2: Check your settingsBill Sheridan, CAE

The Business Learning Institute

Getting started

Step 2: Check your settingsBill Sheridan, CAE

The Business Learning Institute

Getting started

Step 2: Check your settingsBill Sheridan, CAE

The Business Learning Institute

Getting started

Step 2: Check your settingsBill Sheridan, CAE

The Business Learning Institute

Getting started

Step 2: Check your settingsBill Sheridan, CAE

The Business Learning Institute

Getting started

Step 2: Check your settingsBill Sheridan, CAE

The Business Learning Institute

Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 1: FollowingSome suggestions:

@MACPA@TomHood@BillSheridan@AICPA_JofA@IRSnews@SEC_News@PeterFranchot@MDChamber

… and who are they following?

Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsBe a power follower!

Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsCheck out Twitter’s own suggestions of whom to follow …

… based on your Twitter and Internet activity.

Twitter basicsCreate some lists

Bill Sheridan, CAEThe Business Learning Institute

Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 2: Listening

What are your followers saying?

Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 3: Tweetingand retweeting

Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 4: URL shorteners• Bit.ly• Goo.gl• Ow.ly• TinyURL• Su.pr• Lnk.co• T.co – Twitter’s built-in URL shortener

Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 5: Direct messages

They’re like Twitter e-mail – one-on-one conversations in 140 characters.

Advanced Twitter1. Third-party tools

• TweetDeck• HootSuite• Twhirl• Mobile apps

Bill Sheridan, CAEThe Business Learning Institute

Advanced Twitter

Bill Sheridan, CAEThe Business Learning Institute

Advanced Twitter1. Hashtags

2. Getting around the 140-character limit

Bill Sheridan, CAEThe Business Learning Institute

My point is this:

Bill Sheridan, CAEThe Business Learning Institute

Resources: Twitter: twitter.com TweetDeck: www.tweetdeck.com Twhirl: www.twhirl.org HootSuite: hootsuite.com Seesmic: seesmic.com Tweetchat: tweetchat.com Twitter mobile: twitter.com/download

Videos:

“Twitter in Plain English,” from CommonCraft bit.ly/eFtxnh “How To use Twitter for Business (Part 1 of 3: 'Listening'),” from AmazingVideoTours

bit.ly/g2xPgn “How To use Twitter for Business (Part 2 of 3: Engaging'),” from AmazingVideoTours

bit.ly/f0l3G8 “How To use Twitter for Business (Part 3 of 3: Tweeting'),” from AmazingVideoTours

bit.ly/hItoqb

Bill Sheridan, CAEThe Business Learning Institute

Download these slides:

Slideshare.net/BillSheridan

Bill Sheridan, CAEThe Business Learning Institute

Follow me:

MACPA’s blog: CPASuccess.com

Facebook.com/BillSheridan

LinkedIn.com/in/BillDSheridan

Twitter.com/BillSheridan

Gplus.to/BillSheridan

YouTube.com/BillSheridan

SlideShare.net/BillSheridan

Flickr.com/photos/Sheridan