Twitter JournalismJen Reeves

Associate Professor, Missouri School of JournalismFaculty Fellow, Reynolds Journalism Institute

Microblogging“Facebook status on speed”

TwitterShort (140 characters) postings

StatusShare links Interact with the audienceQuickly update news from cell phone,

web browser or desktop application

Twitter

Different usesPersonal

Talk to peopleMeet peopleShare with each other

ProfessionalConnect with new audience membersBuild a more personal relationshipShare and gather information quickly

What is going on?

What is going on?

Ways to use in a newsroom

Scanner SquawkViewing local updatesConfirming before reporting

Sharing latest information

Communicating with audience

Newsroom mistakesForcing employees to “tweet”

(funeral tweets)

Not training employees how to use Twitter

Ignoring Twitter without trying it

Just adding links to news

KOMU Account

KOMU TwitterEvolving product

“Retweeting” reporters

Sharing “insider perspective”

Trying to be more conversational

KOMU TwitterEvolving product

“Retweeting” reporters

Sharing “insider perspective”

Trying to be more conversational

Election Night Activity

Mumbai TweetingFirst-hand accounts before “news”

Traditional media using content

Rumors interspersed with fact

“Do not tweet live” rumor

BACKLASH from traditional media

Mumbai Statistics

Twitter as a news sourceCNN used it on the air

CBS London used the tips

Media everywhere noticed

Hudson River Crash

Janis Krums (@jkrums

National Public Radio

National Public Radio

Twitter Users

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More informationFollow me: @jenleereeves

Twitter tips: http://www.jenleereeves.com

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