Twitter Brown Bag Presentation
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Twitter Journalism Jen Reeves Associate Professor, Missouri School of Journalism Faculty Fellow, Reynolds Journalism Institute
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Here are the slides I used during a brown bag presentation webcast I held for faculty, staff and students of the Missouri School of Journalism.
Transcript of Twitter Brown Bag Presentation
Twitter JournalismJen Reeves
Associate Professor, Missouri School of JournalismFaculty Fellow, Reynolds Journalism Institute
Microblogging“Facebook status on speed”
TwitterShort (140 characters) postings
StatusShare links Interact with the audienceQuickly update news from cell phone,
web browser or desktop application
Different usesPersonal
Talk to peopleMeet peopleShare with each other
ProfessionalConnect with new audience membersBuild a more personal relationshipShare and gather information quickly
What is going on?
What is going on?
Ways to use in a newsroom
Scanner SquawkViewing local updatesConfirming before reporting
Sharing latest information
Communicating with audience
Newsroom mistakesForcing employees to “tweet”
(funeral tweets)
Not training employees how to use Twitter
Ignoring Twitter without trying it
Just adding links to news
KOMU Account
KOMU TwitterEvolving product
“Retweeting” reporters
Sharing “insider perspective”
Trying to be more conversational
KOMU TwitterEvolving product
“Retweeting” reporters
Sharing “insider perspective”
Trying to be more conversational
Election Night Activity
Mumbai TweetingFirst-hand accounts before “news”
Traditional media using content
Rumors interspersed with fact
“Do not tweet live” rumor
BACKLASH from traditional media
Mumbai Statistics
Twitter as a news sourceCNN used it on the air
CBS London used the tips
Media everywhere noticed
Hudson River Crash
Janis Krums (@jkrums
National Public Radio
National Public Radio
Twitter Users
Get Started
More informationFollow me: @jenleereeves
Twitter tips: http://www.jenleereeves.com
Follow people and talk!
