Twitter 101

http://bit.ly/1zjDXIz

Photo by carrotcreative

David Kelly

@LnDDave

What’s your Social MediaUsage?

4. I create and share content,

spearhead discussions, and

teach others

3. I actively use my accounts

and connect with others

2. I have accounts, but don’t

use them much.

1. Social what?

Photo by Takeshi Kawai

What’s your Twitter Usage?

4. I create and share content,

spearhead discussions, and

teach others

3. I actively use my accounts

and connect with others

2. I have accounts, but don’t

use them much.

1. Social what?

Photo by Takeshi Kawai

Discussion Points

Discuss Twitter’s Importance in Learning and Development

Explain what Twitter is

Set up a Twitter Account

Define Common Twitter Terminology

Provide Opportunity for Q&A

What exactly is Twitter?

What exactly is Twitter?

Photo by Rosaura Ochoa

What is “Twitter”?

Twitter is a social networking and

microblogging website. It enables

users to send and read text-based

posts composed of up to 140

characters, called tweets, which

are displayed on the user's profile

page. Users can subscribe to other

users' tweets – this is known as

following and subscribers are

known as followers or tweeps.

via Wikipedia.org

What is “Twitter”?

Twitter helps you create and share

ideas and information instantly,

without barriers.

via Twitter

Twitter - Simplified

A text message is a short message

limited in characters that

someone sends…

…to a single specific person who

can read and respond to the

message.

Twitter - Simplified

A Twitter message, or

‘tweet’, is a short

message limited to

140 characters that

someone sends…

Twitter - Simplified

…but unlike text

messages, a

tweet can be read

by anyone that

decides to

‘follow’, or view,

a person’s Twitter

updates.

The Misconception of Twitter

What’s on Twitter?

Pointless Babble 40.55%

Conversational 37.55%

Pass-Along Value 8.70%

Self-Promotional 5.85%

News 3.75%

Spam 3.60%

Source: Pear Analytics

What’s on Twitter?

Pointless Babble 40.55%

Conversational 37.55%

Pass-Along Value 8.70%

Self-Promotional 5.85%

News 3.75%

Spam 3.60%

Source: Pear Analytics

Graphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com

Graphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com

Setting up a Twitter Account

Creating a Twitter Account is

very easy, and can be done in

5 minutes or less.

Let’s create one now.

Setting up a Twitter Account

Creating a Twitter Account is

very easy, and can be done

in 5 minutes or less.

Let’s create one now.

Twitter Terminology

Twitter Terms: Feed

The Twitter feed is

the list of tweets

that are viewable

on your Twitter

home page.

The feed consists of

messages posted by

people you follow.

Twitter Terms: Follow

Twitter Terms: Follow

If you want to read a person’s Twitter

postings, you choose to follow them.

Following

someone will

make their

tweets visible in

your Twitter

feed.

Twitter Terms: Commercial At

Twitter Terms: Commercial At

The Commercial At (or just At) symbol (@)

is used to indicate a Twitter User Name.

Tweets that include a

user name preceded by

the @ symbol will be

visible on that user’s

home page even if they

do not follow you.

Twitter Terms: Commercial At

Be aware that in addition

to being viewable by the

person whose user name

you include in your

message, your tweet is

still public and visible by

anyone searching or

following your tweets.

Twitter Terms: Hashtag

Twitter Terms: Hashtag

The hashtag symbol (#) is

used by Twitter users to

group tweets on similar

topics. By searching the

topic proceeded by a

hashtag, you can see all posts

from users that included the

hashtag in their tweet.

Twitter Terms: ReTweet

RT is a Twitter abbreviation that stands for

Retweet. Retweets are one of the more

powerful features of Twitter.

Retweets give you

the option to share a

tweet that you read

with those that

follow you.

Twitter Terms: Follow

Twitter Terms: Profile Picture

Every Twitter account includes a Profile

picture. It is visible on a user’s home page

and appears next to each of their tweets.

Profile pics are

square-shaped and

customizable within

a user profile.

Twitter Terms: Follow

Twitter Terms: Header

The header image is a recent addition to

Twitter profiles. It is visible on a user’s home

page.

Header images

are rectangular

and customizable

within a user

profile.

Twitter for Trainers – Why?

The rules are changing…

•10 Years Ago

“Leave your cell phone home.”

•5 Years Ago

“Turn off your cell phones”

•2 Years Ago

“Set your phones to vibrate”

•Today

“Please step outside if you

need to use your phone”

The rules are changing…

•Tomorrow

“Yes, you may use your cell

phone during the session”

This is a huge

problem.

Twitter for Trainers – Why?

The rules are changing…

•Tomorrow

“Yes, you may use your cell

phone during the session”

This is a huge

problem.

opportunity.

Twitter for Trainers – Why?

Leveraging Twitter

Learners are entering sessions

with the ultimate

tool for

engagement

already in their

pockets.

Examples of Twitter in Learning

1. Trainer can receive real-time evaluations

(Levels 1, 2, and 3)

2. Learners can easily be engaged before,

during, and after a session.

3. Use Twitter to make key learning points

stand out.

4. Taking Live Polls from Participants.

5. Adds informal learning to formal learning

plans.

Twitter for Trainers – Why?(Part Deux)

As a Learning and

Performance

Professional,

Twitter can help

you know what

you don’t know.

Twitter for Trainers – Why?(Part Deux)

Adapted from Eli Pariser’s Beware online "filter bubbles” - http://youtu.be/B8ofWFx525s

Twitter for Trainers – Why?(Part Deux)

Adapted from Eli Pariser’s Beware online "filter bubbles” - http://youtu.be/B8ofWFx525s

Twitter for Trainers – Why?(Part Deux)

Adapted from Eli Pariser’s Beware online "filter bubbles” - http://youtu.be/B8ofWFx525s

Twitter for Trainers – Why?(Part Deux)

Adapted from Eli Pariser’s Beware online "filter bubbles” - http://youtu.be/B8ofWFx525s

The Back Channel

“A line of communication

created by people in an

audience to connect with

others inside or outside

the room, with or without

the knowledge of the

speaker…”

Cliff Atkinson, The Backchannel

The Back Channel

Participants no longer wait

until after a session to

perform an evaluation.

Using Twitter and other

Social Media tools,

participants interact and

provide feedback during

and throughout a session.

The Back Channel

Speakers and

facilitators have begun

to embrace and

encourage the

Backchannel as a

means of collaboration

and feedback during a

session.

Live Chats via Twitter

While Twitter is generally used

asynchronously, groups have used

hashtags and dedicated time slots to

create live chats.

Live Chats via Twitter

#lrnchat

Every Thursday

evening at 5:30 PT /

8:30 ET

#GuildChat

Every Friday

afternoon at

11:00am PT /

2:00pm ET

Questions?

Twitter 101

http://bit.ly/1zjDXIz

Photo by carrotcreative

David Kelly

@LnDDave