Twitter 101 for Learning Professionals

Welcome to ASTD Long Island’s 1st Webinar!

Welcome!

David KellyCPLP, CRP@LnDDave(516) [email protected]

ASTD National

@ASTDDavid Kelly@LnDDave

What’s your Social Media Usage?

4. I create and share content, spearhead discussions, and teach others

3. I actively use my accounts and connect with others

2. I have accounts, but don’t use them much.

1. Social what?

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What’s your Twitter Usage?

4. I create and share content, spearhead discussions, and teach others

3. I actively use my account and connect with others

2. I have an account, but don’t use it much.

1. What’s this Twittah thing?

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Discussion Points…

Discuss Twitter’s Importance in Learning and Development

Explain what Twitter is

Set up a Twitter Account

Define Common Twitter Terminology

Provide Opportunity for Q&A

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What exactly is Twitter?

Social Media

TweetSocial Network

Webpage

Messaging Service

Micro-Blog

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What exactly is Twitter?

Social Media

TweetSocial Network

Webpage

Messaging Service

Micro-BlogYES!

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What is a Twitter?

Twitter is a social networking and microblogging website. It enables users to send and read text-based posts composed of up to 140 characters, called tweets, which are displayed on the user's profile page. Users can subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps.

via Wikipedia.org

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Twitter - Simplified

A text message is a short message limited in characters that someone sends…

…to a single specific person who can read and respond to the message.

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A Twitter message, or ‘tweet’, is a short message limited to 140 characters that someone sends…

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…but unlike text messages, a tweet can be read by anyone that decides to ‘follow’, or view, a person’s Twitter updates.

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The Misconception of Twitter

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The Power of Twitter

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What’s on Twitter?

Pointless Babble 40.55% Conversational 37.55% Pass-Along Value 8.70% Self-Promotional 5.85% News 3.75% Spam 3.60%

Source: Pear Analytics

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Graphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com

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Setting up a Twitter Account

Creating a Twitter Account is very easy, and can be done in 5 minutes or less.

Let’s create one now.

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Twitter Terms: Feed

The Twitter feed is the list of tweets that are viewable on your Twitter home page. The feed consists of messages posted by people you follow.

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Twitter Terms: Follow

If you want to read a person’s Twitter postings, you choose to follow them.

Following someone will make their tweets visible on your Twitter home page.

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Twitter Terms: Avatar

The picture that is visible on a user’s home page and next to each of their tweets is called an avatar.

Avatars are customizable within a user profile.

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Twitter Terms: @

@The Commercial At (or just At) symbol (@) is used to indicate a Twitter User Name.

Tweets that include a user name preceded by the @ symbol will be visible on that user’s home page even if they do not follow you.

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Twitter Terms: @

@Be aware that in addition to being viewable by the person whose user name you include in your message, your tweet is still public and visible by anyone searching or following your tweets.

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Twitter Terms: #

#The hashtag symbol (#) is used by Twitter users to group tweets on similar topics. By searching the topic proceeded by a hashtag, you can see all posts from users that included the hashtag in their tweet.

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Twitter Terms: RT

RTRT is a Twitter abbreviation that stands for Retweet. Retweets are one of the more powerful features of Twitter.

Retweets give you the option to share a tweet that you read with those that follow you.

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Twitter for Trainers – Why?

The rules are changing…• 10 Years Ago

“Leave your cell phone home.”• 5 Years Ago“Turn off your cell phones”• 2 Years Ago“Set your phones to vibrate”• Today“Please step outside if you need to use your phone”

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The rules are changing…• Tomorrow

“Yes, you may use your cell phone during the session”

This is a huge problem.

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The rules are changing…• Tomorrow

“Yes, you may use your cell phone during the session”

This is a huge problem.

opportunity.

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Leveraging Twitter

Learners are entering sessionswith the ultimatetool forengagementalready in theirpockets.

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Examples of Twitter in Learning

1. Trainer can receive real-time evaluations (Levels 1, 2, and 3)

2. Learners can easily be engaged before, during, and after a session.

3. Use Twitter to make key learning points stand out.

4. Adds informal learning to formal learning plans.

5. Taking Live Polls from Participants.

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The Back Channel

“A line of communication created by people in an audience to connect with others inside or outside the room, with or without the knowledge of the speaker…”

Cliff Atkinson, The Backchannel

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The Back Channel

Participants no longer wait until after a session to perform an evaluation.

Using Twitter and other Social Media tools, participants interact and provide feedback during and throughout a session.

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The Back Channel

Speakers and facilitators have begun to embrace and encourage the Backchannel as a means of collaboration and feedback during a session.

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Live Chats via Twitter

While Twitter is generally used asynchronously, groups have used hashtags and dedicated time slots to create live chats.

Image by Kevin Thorn (@learnnuggets)

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A popular chat for Learning Professionals is #lrnchat. Each Thursday features a lively 90-minute chat session beginning at 8:30pm EST.


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These chats are an excellent way to develop your knowledge, skills, and network. For full details visit:

http://lrnchat.wordpress.com/


http://lrnchat.wordpress.com/

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Getting Started…

Resources

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Gettin’ Geeky w/ Twitter

Gina Schreck is a popular speaker on Social Media. Her book is a fun exploration of Twitter that helps you get started and get the most out of this platform.

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Social Media for Trainers

Jane Bozarth is a popular speaker at Learning Conferences. Her book explores many different types of Social Media tools and provides examples of learning use.

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Lynda.com Training

Lynda.com has a wonderful selection of technical training videos, including a nice walkthrough of Twitter. You can join for $25 and get a full month of access.

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Twitter Users to Consider

There are millions of Twitter users. Here are a few in the Learning and Development field to consider following:

Quinnovator

arossett

aaronesilvers

Ginaschreck

marciamarcia

cindyhugg

taylorperforman emasie

ASTD cammybean

LearnNuggets jaycross

bschlenker

hjarche

tonybingham

lrnchat

tmiket JaneBozarth

tomkuhlmann

c4lpt

bobpikectt

britz

briandusablon

http://twitter.com/Quinnovator

http://twitter.com/arossett

http://twitter.com/Ginaschreck

http://twitter.com/marciamarcia

http://twitter.com/cindyhugg

http://twitter.com/taylorperforman

http://twitter.com/emasie

http://twitter.com/ASTD

http://twitter.com/LearnNuggets

http://twitter.com/jaycross

http://twitter.com/bschlenker

http://twitter.com/tonybingham

http://twitter.com/lrnchat

http://twitter.com/tmiket

http://twitter.com/JaneBozarth

http://twitter.com/tomkuhlmann

http://twitter.com/bobpikectt

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Your Homework!

Win a copy of

this book!

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Your Homework!

To be eligible to win the book raffle, simply do the following:• Open a Twitter Account• Post this tweet“@LnDDave – I thought today’s Twitter Webinar was…”

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Your Homework!

Everyone who posts that tweet by MIDNIGHT TONIGHT will be entered into a raffle to win the book.The winner will be announced tomorrow.

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Join Me in Las Vegas!

ASTD TechKnowledge 2012 Sessions TK Chat – Social Learning & Content Curation

– Wednesday 1/25 11:30 – 12:15 Twitter 101: Learn the Basics and Tips for

Learning Use– Thursday 1/26 3:30 – 5:00

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Questions???????

Welcome to ASTD Long Island’s 1st Webinar!

David Kelly, CPLP, CRP@LnDDave(516) [email protected]

Thanks!

Twitter 101 for Learning Professionals

Technology

Transcript of Twitter 101 for Learning Professionals