Tweetup Michiana Facebook Fan Page Tips & TabSite Tool

Facebook + Your Biz

+ the TabSite Facebook Page App= Success!

Tonight’s Tags: Hash Tag = #TweetupMichiana #TabSiteFeel free to Tweet it up!

September 14, 2010

www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

Mike Gingerich

• Internet Marketing Manager • Digital Hill Multimedia• Facebook TabSite Marketing Manager

Hash Tag = #TweetupMichiana #TabSite

Digital Hill Multimedia13 years of service – 450+ active clients

Web Design, E-commerce, Facebook/Mobile App Development, Internet Marketingwww.DigitalHill.com 229 S. Main Street Goshen, IN 46526 888.537.0703

Let’s Connect!

• Twitter: @Mike_Gingerich @DigitalHill @TabSite

• Facebook.com/DigitalHill

• Facebook.com/TabSite

• www.DigitalHill.com www.FacebookTabSite.com

• Linkedin.com/in/MikeGingerichwww.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

Agenda:

1. Web 2.0 Trends & Observations2. Quickie on Social Media Infrastructures3. Why Facebook? Why it matters.4. Facebook TabSite Overview

1. Web 2.0 Observations & Trends People only go to the web for two reasons: to

solve a problem or to be entertained – Quickly.

Social Media is Personal by its very nature

People are acting more like companies and companies are acting more like people.

Very soon we will not have to look for products or services, they will find us via Social Media.

2. Social Media Infrastructure

Multiple Social Media platforms chosen to engage social media users and how those platforms are connected to one another pushing and pulling content.

1. Avoids the Silo Syndrome2. SEO Grab as many organic positions as possible

3. Saves Time/Creates Efficiency4. Increases Reach 5. Generate Website Referral Traffic

Push Content onto Popular Social Media Platforms

How to build:

** Credit to Chad Pollitt (@CPollittIU for Social Media Infrastructure noteswww.SocialMediaInfrastructures.com

Pull Content into your Infrastructure

How to build

** Credit to Chad Pollitt (@CPollittIU for Social Media Infrastructure noteswww.SocialMediaInfrastructures.com

3. Why Facebook?

Now over half a billion users (it took less than 6 months to add the last

100 million users!)

Not a passing fad, it has taken root in all age demographic categories!

www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

Facebook is no longer simply a social networking website – it has become a broad online ecosystem, supporting thousands of related businesses and on track to doing over $1 billion in revenues this year.

- Justin Smith, Inside Facebook Founder

3. Why Facebook?

Average American spends 7 hours monthly on Facebook (Nielson) Who is second? MSN/WindowsLive/Bing at a mere 2 hrs., 41 minutes.

The average US Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.

3. Why Facebook?

U.S. Facebook users are on the site for 1 of every 3 minutes of time they spend online!!

As of September 1st, the US stands at 43.8 percent penetration of entire population that is on Facebook, higher than any other large country except the United Kingdom, which is at 45.4 percent. (Inside Facebook)

3. Why Facebook?the summary…. Facebook is building has built a

infrastructure to be “a singular destination” within the web Connect/Reconnect “Places” find people/specials Get News Plan/RSVP Be contacted by businesses Search/Learn/Shop/Buy

3. Why Facebook?Business Goals for Using Facebook:

1. Get found by people who are searching for your products or services

2. Connect and engage with current and potential customers (build credibility / trust)

3. Create a community around your business4. Easily inform interested people of news related

to your business / industry, create viral sharing of content

5. Promote other content you create, including webinars, blog articles, or other resources

4. Facebook TabSite

www.TabSite.com

Easily create custom landing page

Greatly expand content on a fan page

Add video/blog/twitter feed and more

4. Facebook TabSite

Fan Page

www.Facebook.com/TabSite

4. Facebook TabSite

Recently named ‘One of the 12 Best Ways to Customize A Fan Page’ by

4. Facebook TabSite - Features CMS (WYSIWYG)

4. Facebook TabSite - Features Custom Tab Name

4. Facebook TabSite - Features Sub-Tabs – horizontal nav option

4. Facebook TabSite - Features Sub-Tabs – vertical dropdown option

4. Facebook TabSite - Features Sub-Tabs Ordering Publish/ Unpublish

4. Facebook TabSite - Features Embed YouTube, .flv

& .swf video

4. Facebook TabSite - Features Contact Form

4. Facebook TabSite - Features RSS Feed Reader

4. Facebook TabSite - Features YouTube Feed Reader

www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerichwww.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

4. Facebook TabSite - Features Twitter Feed Reader

4. Facebook TabSite - Features HTML editing

4. Facebook TabSite - Features Document Manager (.pdf, .xls, .doc)

4. Facebook TabSite - Features Google Analytics Integration

4. Facebook TabSite - Features Newest Tool for Pro Users: Add the

Facebook “Like” to your Tab!

4. FacebookTabSite Examples

www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @

4. Facebook TabSite Examples

Facebook TabSite Examples

www.TabSite.com @TabSite @Mike_Gingerich

Facebook TabSite Examples

4. Facebook TabSite

Partner Program

Partners earn 20% of recurring income for each TabSite

www.facebooktabsite.com/partner

Facebook TabSite

FREE for LIFE PRO TabSite Giveaway!

3 Steps: 1. Leave your Business Card 2. Follow @TabSite on Twitter 3. “Like” TabSite on Facebook at

www.facebook.com/TabSite

Drawing will be announced Wednesday after 3:00 p.m. on our Wall & via Twitter!

Slides will be posted @

www.digitalhill.com/page/84/TweetUpMichiana

Facebook TabSite

DRAWING: FREE for LIFE PRO TabSite Giveaway! 3 Steps: 1. Leave your Business Card 2. Follow @TabSite on Twitter 3. “Like” TabSite on Facebook at

www.facebook.com/TabSite

Questions?

Tweetup Michiana Facebook Fan Page Tips & TabSite Tool

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