The impact of the internet on our daily lives is the biggest technological innovation of the last decade. It has re-shaped our planet, our lives and global industries – including TV and Media. Recent years have seen global broadband IP capacity enable the explosion in video- enabled connected devices. The IP era of TV is enabling richer and broader TV experiences that is transforming consumer behavior and enabling new industry players.

The path to 2020 and beyond is clear – the need for more speed, more capacity and more immediacy will re-define delivery networks, spec-trum allocation and business models.

Consumers will embrace the experience of discovery, recommendation and consumption that only IP can provide across all their devices. The IP Imperative Game Changer highlights just how critical IP networks will become to the entire media value chain, but especially in the delivery and consumption of TV content by 2020.

Game Changer 2: The IP Imperative

Is your video strategy ready to meet this IP Imperative?

with video predicted to be50% of all this traffic.

The impact of IP technology, networksand connected devices will drivethe greatest transformation of TV ever seen.

IP networks and connected devices are driving aradical shift across the entire TV landscape.

Global mobile data traffic is expectedto grow over 10x by 2020…

More than 90% of the

world’s population will have access

to mobile broadband by 2020

In 2020, there are expected to be 15 billionvideo-enabled connected devices globally.

15 billion

The impact of the internethas changed the way we…

And, in advanced markets, 50%of content watched is on-demand and time-shifted.

2013

2020

TV & MEDIA

50%

See our 2020 Vision of Media - Ericsson.com/televisionary/media-vision-2020

Entertainment is at thecenter of this change