Post on 17-May-2015
Mobile Giving Campaign
To Benefit
By Yasmin Diallo Turk
Introduction
• Project name and purpose• How it works• Benefitting organization• The role of social media• Research questions• Summary
By Yasmin Diallo Turk
THE PROJECT
By Yasmin Diallo Turk
The Project
Give the Gift of Safety Text Donation Campaign
To provide emergency shelter funding to support SafePlace’s fight against sexual and domestic violence.
By Yasmin Diallo Turk
The Project
Ten to End: Abuse, Violence, Uncertainty, FearAnd give the gift of a safe new start
By Yasmin Diallo Turk
Ten to end: fear
And give the gift of a safe new start
To send a $10 donation to SafePlace, text the word
SAFE to 85944
abuseTen to end:
And give the gift of a safe new start
HOW IT WORKS
By Yasmin Diallo Turk
How it Works
• MobileCause• SafePlace• Event-Based Campaign• Fees
By Yasmin Diallo Turk
http://vimeo.com/16551524
THE BENEFITING ORGANIZATION
SafePlace
By Yasmin Diallo Turk
SafePlace
• Safety, healing, prevention, and social change
• 34,951 nights of emergency shelter
By Yasmin Diallo Turk
A Client Services $6,288,061B Community Services $893,855C Management & General$805,859D Fund Raising $645,036Total Operating Expenses $8,632,811
73%10%
9%7%
AB
CD
SOCIAL MEDIAThe Utilization of
By Yasmin Diallo Turk
Social Media
• Ongoing Facebook event• Twitter• Profile pictures• Album tagging through other
organizations/ partners• Online goal thermometer
By Yasmin Diallo Turk
THE QUESTIONS
By Yasmin Diallo Turk
Research Interest
• Will mobile giving broaden giving to SafePlace to a younger demographic?
• Which venues produce the greatest percentage of audience giving?
By Yasmin Diallo Turk
Summary
• This project is expected to generate revenue to benefit SafePlace
• This project will test social media and event-based solicitation of younger demographics using texting as an access point for giving
• You can text the word SAFE to 89544 to donate $10 to SafePlace. Spread the word to your social media network!
By Yasmin Diallo Turk
Thank You!
Please feel free to contact me:Yasmin Diallo Turkyturk@safeplace.org
By Yasmin Diallo Turk
Picture source: www.allaboutyou.com/