June 18-19, 2009 | Hyatt Regency Chicago

Sponsored by

U.S. Employee Giving Campaign

GE Healthcare

AgendaExternal benchmarking

Highlighted/Strategic Choice Employee Giving Campaign Strategy

Branding

Leadership engagement

National strategy

GE Healthcare iCare Campaign Results

Highlighted/Strategic Choice Employee Giving Campaign

Strategy

Expanded Giving Trends70 percent of Fortune 1000 companies now include additional organizations in their employee giving campaign*

70 percent of employees that participate in payroll deduction campaigns want more charitable choices*

United Way-only campaigns are now 20 percent**

•* Changing Direction: Developing Employee Friendly Workplace Campaigns with Technology and Best Practices

•** United Way America, November 2004

Consulting Network Campaign AnalysisInterviews held with 15 selected companies with some form of an open campaign* Aetna, American Express, Cardinal Health, Dell, ETS, GMAC-RFC, Health Partners, Hewlett Packard, HSBC (Household), IBM, Keane, Progress Energy, Sears, Thompson West, UnitedHealth CareBenchmark Study Conclusions:Employees like having the option of additional choices to contribute to through the annual giving campaignOverall giving generally increases with an expanded giving programAverage gifts increase in expanded campaignsThe majority (64%) of the companies in this study saw an increase in employee participation when the campaign was expanded to include other charities* Research conducted by The Consulting Network, December 2004

Key Factors Driving Campaign Expansion1. The employee’s desire to have

additional choice options

2. The ability of the nonprofit partner to fulfill corporate business or philanthropic objectives

3. As a response to declining employee participation

4. The incorporation of technology

GE Healthcare iCare Campaign Approach

GE Healthcare Campaign Approach2006 – Moved to Open Choice campaign … Employees could give to any 501c3-registered nonprofit2007 to present – Evolved to “Highlighted/Strategic Choice” campaign

Additional health charities selected because of business focus areasStill open for employee to give to any nonprofitPromote 5 key charities and their relationships with GEHCEngage local reps from 5 key charities in segment/functional iCare meetings

Rebranding of campaign to iCare2006 – Moved to iCare brand

Helped employees understand campaign was about more than just United Way

Contemporary name evokes connection with employee concerns

More personal approach to connect with younger employee base

Initially some confusion whether this was the United Way Campaign from previous years or not

Creation of Campaign Leadership TeamExecutive Band-level employees selected for every P&L and function to lead

iCare in that P&L or functionRequirements for each iCare P&L/functional leader:

Have a sincere and genuine interest in making a difference in the communityRecruit a team from their segment/function that will help with planning and executing local

canvassing, events to raise overall employee participation in campaignMake Leadership Engagement in their segment/function a top priority…Make the case to

your Executive Band & higher colleaguesLiaise with contacts from agencies/nonprofit groups near their segment’s facilities to get

them engaged in local events for their segment/functionLiaise with their P&L/Function Communications Leader or GE Healthcare Corporate

Citizenship to drive communications messages about the campaign across their segment/function

National Campaign StrategyNetwork of site leaders appointed to drive local engagement at key sites – Milwaukee, Madison, Burlington, New Jersey, Salt Lake City, Seattle, Florence, etc. – and among distributed sales/service teamsDrove events such as in-facility agency fairs, agency visits before and during the campaignProvided templates for major local employee kickoff events and fundraising contests/activitiesTied local engagement to those executives responsible for those facilitiesReported national and local results to employees to show overall impact

GE Healthcare iCare Campaign Results

2002-08 GEHC Total Employee Gifts

581

731842

678

1,102

1,305

1,344

$0

$200

$400

$600

$800

$1,000

$1,200

$1,400G

E H

ea

lth

ca

re

2002

2003

2004

2005

2006

2007

2008

2002-08 GEHC Participation

19.5%

21.9%

20.5%21%

27%

30%

37%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2002

2003

2004

2005

2006

2007

2008

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