Post on 11-Feb-2017
TURBOCHARGE YOUR FANBASE WITH TWITCHBUILT FOR BROADCASTING
Reach Engage Earn
BROOKE VANDUSENDIRECTOR OF GAME DEVELOPER SUCCESS, TWITCH
@brookevandusen
brooke@twitch.tv
Key Assumptions
Twitch Interactive, Inc l Building Games for Broadcasting 2
• You make games
• You are familiar with the Twitch ecosystem
• You believe Twitch can help your game be successful
THE PROBLEM
The Problem
Twitch Interactive, Inc l Building Games for Broadcasting 4
How do I make my game successful on Twitch?
The Problem
Twitch Interactive, Inc l Building Games for Broadcasting 5
How do I make my game successful on Twitch?
How do I get “the right” broadcasters to play my game?
The Solution
1. Pay them a bunch of money
2. Build a game they actually want to play
Twitch Interactive, Inc l Building Games for Broadcasting 6
The Problem
Twitch Interactive, Inc l Building Games for Broadcasting 7
How do I make a game broadcasters want to play?
LOOKING BACK:THE TWITCH BROADCAST SDK
If we make it easier to create video content,
we will have more content creators , more
video content, and more viewers of that
content
We were half right…
Twitch Broadcast SDK Learnings
• Much more video content! Over 4X the previous baseline on average
• No statistically significant difference in total engagement from viewers
Less than a 1% change in total views
Twitch Interactive, Inc l Building Games for Broadcasting 11
Twitch Broadcast SDK Learnings
Twitch Interactive, Inc l Building Games for Broadcasting 12
Takeaway:
How do I enable more engaging content
Twitch Interactive, Inc l Building Games for Broadcasting 13
Make your game watchable / What we know
• Legibility*
• Ensure viewers of your game are given enough information to contextualize what
is happening
• Professional sports do this very, very well
Twitch Interactive, Inc l Building Games for Broadcasting 14
*term pioneered by Rami Ismail and Adam Saltsman, Gamasutra Oct 20 2015
Make your game watchable / What we know
Twitch Interactive, Inc l Building Games for Broadcasting 15
Overland Pre-Alpha
Make your game watchable / What we know
Twitch Interactive, Inc l Building Games for Broadcasting 17
Stream! Understand how your game plays in a live environment
Twitch Interactive, Inc l Building Games for Broadcasting 18
WHERE THINGS ARE GOING
Twitch Interactive, Inc l Building Games for Broadcasting 20
Where Things Are Going / Sandbox style games
Live streaming as a medium is still in its infancy.
We’re just starting to scratch the surface.
Twitch Interactive, Inc l Building Games for Broadcasting 21
Current Interactive Paradigm
Twitch Interactive, Inc l Building Games for Broadcasting 22
Stream Mechanics
The community is already pushing the bar
for engagement on our platform
HOW DO BROADCASTERS ENGAGE THEIR AUDIENCES
• Inclusion
Twitch Interactive, Inc l Building Games for Broadcasting 25
Broadcaster Engagement / Where things are going
Twitch Interactive, Inc l Building Games for Broadcasting 27
Broadcaster Engagement / Where things are going
Twitch Interactive, Inc l Building Games for Broadcasting 28
Did you enjoy watching Streamline?
0
2
4
6
8
10
1 2 3 4 5 6 7 8 9 10
Punjistick
Twitch Interactive, Inc l Building Games for Broadcasting 29
Did you enjoy watching Streamline?
0
2
4
6
8
10
1 2 3 4 5 6 7 8 9 10
Punjistick
• Inclusion
• Recognition
Twitch Interactive, Inc l Building Games for Broadcasting 30
Broadcaster Engagement / Where things are going
Twitch Interactive, Inc l Building Games for Broadcasting 32
Twitch Interactive, Inc l Building Games for Broadcasting 33
• Inclusion
• Recognition
• Motivation
Twitch Interactive, Inc l Building Games for Broadcasting 34
Broadcaster Engagement / Where things are going
Twitch Interactive, Inc l Building Games for Broadcasting 38
0
500000
1000000
1500000
2000000
2500000
3/23/15 4/23/15 5/23/15 6/23/15 7/23/15 8/23/15 9/23/15 10/23/15 11/23/15 12/23/15 1/23/16 2/23/16
Loyalty Program Connected Accounts
Broadcaster Engagement / Where things are going
Twitch Interactive, Inc l Building Games for Broadcasting 39
WHERE CAN GAMES ENGAGE AUDIENCES
Twitch Interactive, Inc l Building Games for Broadcasting 43
Game Influence / Where things are going
• During Streamline playtests - 58% of the audience who interacted with a
viewer controller did not chat.
• Build a game broadcasters want to play• Focus on enabling more engaging content• Make your game legible • Consider how broadcasters engage:
Inclusion
Recognition
Motivation• Give the audience influence• Reach out to Twitch
Twitch Interactive, Inc l Building Games for Broadcasting 44
Recap / Built for Broadcasting
Twitch Interactive, Inc l Building Games for Broadcasting 45
Twitch Developer Success / Reach out!
• If you are interested in making your game more Stream Friendly – let us know!
We can help you with feature feedback, integration support, connect with
broadcasters, and more!
Twitch Interactive, Inc l Building Games for Broadcasting 46
Twitch Developer Success / Stay connected
• Stay up to date with Twitch Developer Success news and feature releases
Follow @twitchdev on twitter
Registered for a developer account at dev.twitch.tv
How did we do? http://bit.ly/devdaysurvey
Learn more: http://www.twitch.tv
http://dev.twitch.tv
http://www.twitch.tv/p/jobs
Follow us:@brookevandusen
@twitchdev
Thank You
@twitchdev
@brookevandusen
brooke@twitch.tv