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Triggers & Gamificationfor MobileCamp Memphis

Dave Barger

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NeuroMarketing

I'm Moody: :-) :-| >:-( 8-)

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Sally Hogshead – Triggers

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Sally Hogshead – TriggersLust – desireMystique – lure of an unanswered questionAlarm – threat of immediate consequencesPrestige – earns respect via achievement symbolsPower – command over othersVice – tempts with “forbidden fruit”Trust – comforts with certainty and reliability

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MindTime - Future – Pursuit of Possibility:Future thinking patterns generate awareness of things as they could be.

Present – Pursuit of Continuity:Present thinking patterns generate awareness of things as they as they are currently unfolding.

Past – Pursuit of Certainty:Past thinking patterns generate awareness of

things as they can be proven.

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Beware the HYPE Curve!

Unrealistic Expectations

OR

Incorrect Application

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• 16 years old – hundreds of clients• Average 9 year engagement• Can we Identify successful client type

triggers?• Then modify messaging to attract more

like them?

Ethical?

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