Triggers & Gamificaiton
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Click to edit Master subtitle style Triggers & Gamification for MobileCamp Memphis Dave Barger
description
As it turns out, "gamification" is for everyone (not just gamers or gamedevs). When I uploaded this, I realize all the information was in the dialog. Here's a few URL's on this: http://sallyhogshead.com/fscore http://artofgamedesign.com http://techcrunch.com/2010/08/25/scvngr-game-mechanics/
Transcript of Triggers & Gamificaiton
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Triggers & Gamificationfor MobileCamp Memphis
Dave Barger
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NeuroMarketing
I'm Moody: :-) :-| >:-( 8-)
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Sally Hogshead – Triggers
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Sally Hogshead – TriggersLust – desireMystique – lure of an unanswered questionAlarm – threat of immediate consequencesPrestige – earns respect via achievement symbolsPower – command over othersVice – tempts with “forbidden fruit”Trust – comforts with certainty and reliability
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MindTime - Future – Pursuit of Possibility:Future thinking patterns generate awareness of things as they could be.
Present – Pursuit of Continuity:Present thinking patterns generate awareness of things as they as they are currently unfolding.
Past – Pursuit of Certainty:Past thinking patterns generate awareness of
things as they can be proven.
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Beware the HYPE Curve!
Unrealistic Expectations
OR
Incorrect Application
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• 16 years old – hundreds of clients• Average 9 year engagement• Can we Identify successful client type
triggers?• Then modify messaging to attract more
like them?
Ethical?
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