Tricky investor pitchdeck 5.2

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Tricky Skate Investor Pitch Deck

Transcript of Tricky investor pitchdeck 5.2

INVESTMENT PRESENTATION

USERS

BRANDS Street Wear: $60 Billion Industry Skate Specific: $3 Billion Industry

MARKET2

3

OPPORTUNITY OPPORTUNITY

4

TARGET STATE

Quick trick button to record tricks using smartphone video capability.

Follow and watch trick clips of friends and other skaters around the the world. Click pins to load

videos done in a park or spot.

View and enter competitions based on

your current location.

5

HOW IT WORKS

Scalable location parameters.

Image of competition prize.

Custom time-frames for

competitions.

Brand Logo and competition

details.

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HOW IT WORKS

Challenge

Target

Memorable

+ Associatio

n

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EVENT BASED MARKETING

BRANDS 16 LA Brands and Shops

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TRACTION

Nike SB App

WeRideTrace

Direct Competitors Indirect CompetitorsInstagram

  Tricky NikeSB WeRideTrac

eInstagra

mRecord Video ✔ ✔ ✖ ✖ ✔

Public Video Profile ✔✖ ✖ ✖ ✔

Find Spots ✔ ✖ ✔ ✔ ✖

Watch Tricks in Spots ✔ ✖ ✖ ✖ ✖

Contests ✔ ✖ ✖ ✖ ✖

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MARKET COMPETITION

Brand/Shop PartnershipsSkater Input

Current SustainableBrand/Shop PartnershipsCommunity Immersion

Environment and Methods for Fostering Mobile Action Sports

Competition

Patent (Approved)

We own all of the original application

source-code

Intellectual Property

10

COMPETITIVE ADVANTAGE

Monthly Subscription

Year Revenue Users # Brands2015 $163,988.44 184,672 92

2016 $1,415,626.46 485,476 243

2017 $2,626,908.02 689,219 207

2018 $5,358,783.21 984,948 295

2019 $9,604,467.42 1,318,570 396

Independent Shops$100-$300/mo.

Major Brands$500-$1,000/mo.

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REVENUE MODEL

Brands Partnerships

Social Media

Organic Growth PR

Original Content Community Events

12

MARKETING STRATEGY

Angel Round: $200,000Need

ForCTO & Developers

Office Space12 months Operation Costs

SalariesExpanded Mobile Platforms

(Android)Marketing

Seed Round: $115,000Raised

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FUNDING

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ANGEL ROUND DELIVERABLES

IOS Version 1.0: June 2014 - Map Interface - Competitions Interface - In-app recording - Social media profile/ following/ search - Business User web portal

iOS Version 2.0: Early 2015 - Complete debug of version 1.0 - Video Importing from camera roll - In app montage editor - User web portal - Brand Profiles/click-thru AdSense

iOS Version 2.1 Summer 2015 - Complete debug of version 2.0

Android Version 1.0: Fall 2014 - Map Interface - Competitions Interface - In-app recording - Social media profile/ following/ search - Business User web portal

Android Version 2.0: Early 2015 - Complete debug of version 1.0 - Video Importing from camera roll - In app montage editor - User web portal - Brand Profiles/ Click-thru AdSense

Android Version 2.1 Summer 2015 - Complete debug of version 2.0

Action Sports Corporations

Technology/Social Companies

Financial BuyerMedia

Organizations

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POTENTIAL EXIT STRATEGIES

TEAM

TEAM

Will Bater Chief Marketing Officer/Co-Founder

Where’s The Rum, Milk and Honey

Bryan Lemster Chief Technology Officer

Halcyon Innovations

AdvisorsAndy Brown: Business Advisor (UBS, Bank of America)

Josh Burwick: Business Advisor (SandHill East,Moore Capital, Goldman Sachs)

Joe DeVito: Industry Advisor (Capital V Productions, MTV Networks)

Bruce Brown: Technology Advisor (Variety, Upstart.LA)

Nick Brown Chief Executive Officer/Co-Founder

Primewizard Productions, Comedy Central, Wendel

Sam Gass Chief Financial Officer/ COO/Co-Founder

Global Giving, WHDH, EAPD, OFA

Robert Ellis
add a thank you note perhaps… plus some times you see people invite the audience to do what they are offering regardles of win - it shows your passion

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ANGEL ROUND LINE BUDGETYear 1: 2014-2015 Salaries• Founder salaries (3) – 54K----------$54K 

Development/ Technology Expenses• Server expenses- Rackspace Program 60K• Development Costs 60K ----------$120K 

Operations Costs• Office Space/ maintenance – 36K• Legal Fees – 20K• Accounting Fees- 5K----------$61k 

Marketing• Video Content for web distribution- 5K• Tricky Events/ Contests- 10K• Travel- 10K• Hard Goods for distribution- 10K----------$35K----------

$270K