Trevor Haynes - Transforming your brand to meet the changing needs of your consumer

Post on 22-Jan-2018

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Transcript of Trevor Haynes - Transforming your brand to meet the changing needs of your consumer

Transforming Your Brandto Meet the Changing Needs of Your Customers

Presented by Trevor Haynes, Chief Business Development Officer, Subway®Subway® and related assets are registered trademarks of Subway IP Inc. ©2017 SIP.

The world has changed

The world has changed

Digital presencehas become table stakes

The world has changed

Valuemore important than ever

The world has changed

Environmenthas changed

The bar on

Brands need to pivot quickly

Place Product People

PlaceOrlando, Florida, U.S.

Manchester, UK

Décor A fresh take on

Ordering Experience An enhanced

Our Digital PlatformsBuilding on

Products

Simpler IngredientsMoving toward

People

Valuing “Learning”Shifting from “training” to

employee engagement

Increased

is accompanied by a

12% increase

in

customer satisfaction

Organizations with

stronglearning

have

cultures

and are better able to meet future demands

higher productivity

Lessons Learned