Trevor Haynes - Transforming your brand to meet the changing needs of your consumer

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Transforming Your Brand to Meet the Changing Needs of Your Customers Presented by Trevor Haynes, Chief Business Development Officer, Subway® Subway® and related assets are registered trademarks of Subway IP Inc. ©2017 SIP.

Transcript of Trevor Haynes - Transforming your brand to meet the changing needs of your consumer

Page 1: Trevor Haynes - Transforming your brand to meet the changing needs of your consumer

Transforming Your Brandto Meet the Changing Needs of Your Customers

Presented by Trevor Haynes, Chief Business Development Officer, Subway®Subway® and related assets are registered trademarks of Subway IP Inc. ©2017 SIP.

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The world has changed

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The world has changed

Digital presencehas become table stakes

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The world has changed

Valuemore important than ever

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The world has changed

Environmenthas changed

The bar on

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Brands need to pivot quickly

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Place Product People

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PlaceOrlando, Florida, U.S.

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Manchester, UK

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Décor A fresh take on

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Ordering Experience An enhanced

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Our Digital PlatformsBuilding on

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Products

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Simpler IngredientsMoving toward

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People

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Valuing “Learning”Shifting from “training” to

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employee engagement

Increased

is accompanied by a

12% increase

in

customer satisfaction

Organizations with

stronglearning

have

cultures

and are better able to meet future demands

higher productivity

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Lessons Learned