Trends in the LandscapeIndustry

Growing Sales in a Down Economy

by

Tom Barrett

Green Water Infrastructure, Inc.Copyright © 2011 by Tom Barrett

www.ThinkGWI.com

Tom.Barrett@ThinkGWI.com

Twitter- @TomBarrett_GWI

IT’S the ECONOMY

The GREENEconomy

Low Impact Site Development

Planting Trees

Rain Garden

BioswalesBurnsville, Minnesota

Porous Paving

Rainwater Harvesting

Green Roofs

Green RoofsAqualand, St. charles, Illinois

The World is ChangingThe World is Changing

It’s all about It’s all about PeoplePeople

It’s all about It’s all about InnovationInnovation

OpportuniOpportunityty

Outstanding Customer Outstanding Customer ServiceService

Positive Mental AttitudePositive Mental Attitude

IntegrityIntegrity

We are all We are all buying buying insurance insurance

AssuranceAssurance

ValueValue

ValueValue

My Average My Average Sales Person Sales Person Made 300 to Made 300 to 400 Sales 400 Sales Calls a YearCalls a Year

My Top My Top Sales Sales People People Made Made over over 2,000 2,000 Sales Sales Calls a Calls a YearYear

ZAGZAG

Be DifferentBe Different

Be Be REALLYREALLY DifferentDifferent

Whatever Whatever It It TakesTakes

FrisbeeFrisbeess

Mail Mail BoxBoxMagnetMagnetss

Landscape ConceptsLandscape Concepts

A PlanA Plan

Targeted AccountsTargeted Accounts

Sales CallsSales Calls

Follow-upFollow-up

AND . . .AND . . .

The World is DifferentThe World is Different

Panera Panera Bread is Bread is focusing focusing on the on the 90% of 90% of People People who are who are employeemployedd

SummarySummary

PeoplePeople

InnovationInnovation

Outrageous Customer ServiceOutrageous Customer Service

Invest in Sales & MarketingInvest in Sales & Marketing

ZAGZAG

WHYA

WEBSITE?

Why not a Camel?

do U need a WeBsite?

A Good Website is Not About the

L K

A Good Website is About

L K

Relevancy

Recency

SCORE84

COST$700

SCORE18

COST$1500

SCORE72

COST$100,000

+

MeMeYouYou

TheThemm

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Word-of-MOUTH

ON STERIODS

FREE SHIPPING

170Orders

240Orders

300Orders

1,700Orders

within 48 Hours

Tom BarrettP.O. Box 124

Westfield, IN 46074

(317) 674-3494Tom.Barrett@JTBarrett.com

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

– Charles Darwin

Just Do ItJust Do It

Growing Sales in a Growing Sales in a Down EconomyDown Economy

Tom BarrettTom Barrett

P.O. Box 124P.O. Box 124

Westfield, Indiana 46074Westfield, Indiana 46074

317-674-3494317-674-3494Tom.Barrett@jtbarrett.comTom.Barrett@jtbarrett.com

BRAVE NEW WORLDS:BRAVE NEW WORLDS: