Academic Library Collection Development: Current Landscape, Future Trends
Trends in the Landscape Industry (ITODA)
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Trends in the LandscapeIndustry
Growing Sales in a Down Economy
by
Tom Barrett
Green Water Infrastructure, Inc.Copyright © 2011 by Tom Barrett
www.ThinkGWI.com
Twitter- @TomBarrett_GWI
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IT’S the ECONOMY
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The GREENEconomy
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Low Impact Site Development
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Planting Trees
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Rain Garden
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BioswalesBurnsville, Minnesota
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Porous Paving
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Rainwater Harvesting
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Green Roofs
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Green RoofsAqualand, St. charles, Illinois
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The World is ChangingThe World is Changing
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It’s all about It’s all about PeoplePeople
It’s all about It’s all about InnovationInnovation
OpportuniOpportunityty
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Outstanding Customer Outstanding Customer ServiceService
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Positive Mental AttitudePositive Mental Attitude
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IntegrityIntegrity
We are all We are all buying buying insurance insurance
AssuranceAssurance
ValueValue
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ValueValue
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My Average My Average Sales Person Sales Person Made 300 to Made 300 to 400 Sales 400 Sales Calls a YearCalls a Year
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My Top My Top Sales Sales People People Made Made over over 2,000 2,000 Sales Sales Calls a Calls a YearYear
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ZAGZAG
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Be DifferentBe Different
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Be Be REALLYREALLY DifferentDifferent
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Whatever Whatever It It TakesTakes
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FrisbeeFrisbeess
Mail Mail BoxBoxMagnetMagnetss
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Landscape ConceptsLandscape Concepts
A PlanA Plan
Targeted AccountsTargeted Accounts
Sales CallsSales Calls
Follow-upFollow-up
AND . . .AND . . .
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The World is DifferentThe World is Different
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Panera Panera Bread is Bread is focusing focusing on the on the 90% of 90% of People People who are who are employeemployedd
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SummarySummary
PeoplePeople
InnovationInnovation
Outrageous Customer ServiceOutrageous Customer Service
Invest in Sales & MarketingInvest in Sales & Marketing
ZAGZAG
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WHYA
WEBSITE?
Why not a Camel?
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do U need a WeBsite?
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A Good Website is Not About the
L K
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A Good Website is About
L K
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Relevancy
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Recency
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SCORE84
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COST$700
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SCORE18
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COST$1500
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SCORE72
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COST$100,000
+
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MeMeYouYou
TheThemm
TheThemm
TheThemm
TheThemm
TheThemm
YouYou
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TheThemm
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YouYou
TheThemm
TheThemm
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YouYou
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YouYou
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YouYou
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TheThemm YouYou
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YouYou
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YouYou
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YouYou
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TheThemm
TheThemm
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Word-of-MOUTH
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ON STERIODS
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FREE SHIPPING
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170Orders
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240Orders
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300Orders
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1,700Orders
within 48 Hours
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It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.
– Charles Darwin
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Just Do ItJust Do It
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Growing Sales in a Growing Sales in a Down EconomyDown Economy
Tom BarrettTom Barrett
P.O. Box 124P.O. Box 124
Westfield, Indiana 46074Westfield, Indiana 46074
[email protected]@jtbarrett.com
BRAVE NEW WORLDS:BRAVE NEW WORLDS: