obesity has not yet becomeglobal issue.

5YEARSAGO

Therefore, Nowadays people concern about balancingconsuming calories

Objective :Create a campaign that isless about preaching the nutritional valueof particular foods, but instead focuseson motivating people to takepart in regular physical activity.

People tend to be lazy to takeexercise because it take a time

But people always have time foreating

what if encourage people

for doing exercise before they

grab their food?

We make strategic partnership with McDonalds

to spread the message

burning calories as fun as eat them

Key Message :

introducing

Pay your food with exercise

In International Health Day (April 7th)

Departement of Health will collaborate with

Mc Donald to held program Tread Meal.

Happy Burning Calories

calories burned

600 - 1220 cal

calories burned

250 cal

calories burned

550 - 1190 calcalories burned

780 - 1400 cal

calories burned

450 - 1080 calcalories burned

400 - 1030 calcalories burned

500 - 1120 cal

We change the

price menu

display with

amount of

calories which

should be burned

And we create special treadmill as calculator calory,

then put it in front of cashier

1 Big Mac

1 French Fries

1 Coke

700 cal

300 cal

200 cal

1200 cal

Calories To Burn

1200 Cal

treadmeal’s displayMs.Cashier

1 Big Mac

1 French Fries

1 Coke

700 cal

300 cal

200 cal

1200 cal

Happy Burning Calories

because exercise as fun as eat

McDonalds bill

Everyone who want to order, lining up

in front of the treadmeal.

They can pay their food through take

some exercise in tread meal machine during

spesific time

If they do it, they will get their food for free

partnership with :

STORE250 cal 1200 cal

MENU

TREADMEAL’s flow :

Choose The Menu. In menu display,We change price display intototal amount each food calories

Go to McD Store

If you want do some exerciseyou will get free food.

Enjoy your free food

Now exercise can be happy activity