Treadmeal
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Transcript of Treadmeal
obesity has not yet becomeglobal issue.
5YEARSAGO
Therefore, Nowadays people concern about balancingconsuming calories
Objective :Create a campaign that isless about preaching the nutritional valueof particular foods, but instead focuseson motivating people to takepart in regular physical activity.
People tend to be lazy to takeexercise because it take a time
But people always have time foreating
what if encourage people
for doing exercise before they
grab their food?
We make strategic partnership with McDonalds
to spread the message
burning calories as fun as eat them
Key Message :
introducing
Pay your food with exercise
In International Health Day (April 7th)
Departement of Health will collaborate with
Mc Donald to held program Tread Meal.
Happy Burning Calories
calories burned
600 - 1220 cal
calories burned
250 cal
calories burned
550 - 1190 calcalories burned
780 - 1400 cal
calories burned
450 - 1080 calcalories burned
400 - 1030 calcalories burned
500 - 1120 cal
We change the
price menu
display with
amount of
calories which
should be burned
And we create special treadmill as calculator calory,
then put it in front of cashier
1 Big Mac
1 French Fries
1 Coke
700 cal
300 cal
200 cal
1200 cal
Calories To Burn
1200 Cal
treadmeal’s displayMs.Cashier
1 Big Mac
1 French Fries
1 Coke
700 cal
300 cal
200 cal
1200 cal
Happy Burning Calories
because exercise as fun as eat
McDonalds bill
Everyone who want to order, lining up
in front of the treadmeal.
They can pay their food through take
some exercise in tread meal machine during
spesific time
If they do it, they will get their food for free
partnership with :
STORE250 cal 1200 cal
MENU
TREADMEAL’s flow :
Choose The Menu. In menu display,We change price display intototal amount each food calories
Go to McD Store
If you want do some exerciseyou will get free food.
Enjoy your free food
Now exercise can be happy activity