TRAVEL OREGON 101 & Partnering with your VCB

November 14, 2012Black Market Gourmet, Coos Bay

Who is Oregon’s tourism and hospitality industry?

• 92,400 Oregonians directly employed (2011)

• Restaurants, hotels, wineries, attractions, guiding & outfitter businesses, tour operators, visitor information centers, convention and visitor bureaus

• Indirectly: gas stations, charter boats, taxis, shopping centers, printers, art galleries and more…

Tourism Industry Employment 1991-2011

30

40

50

60

70

80

90

100

1991 1994 1997 2000 2003 2006 2009

Thousands

Why Tourism Matters To Oregon

2011•$8.8 billion in visitor expenditures annually

•$2.1 billion in payroll and earnings annually

•$320 million in state and local taxes annually

Tourism = One of Oregon’s top export-oriented industries

Why Tourism Matters

To Coos County

2011

•$220 million in visitor expenditures annually

•$3090 Jobs

•$6.5 million in state and local taxes annually

Investing in Oregon’s Tourism Industry

• Pre-2004, Oregon’s tourism budget was:– 46th out of the 50 states – Oregon was losing market share to

other states – Fact: Oregon needed an economic

stimulus• House Bill 2267 – Oregon Tourism

Investment Proposal

Statewide lodging tax

• 1% Statewide Lodging Tax implemented in 2004

• Lodging tax = transient occupancy tax/TOT, bed tax, room tax, etc.

• Local lodging taxes: – Existing local rates and allocations for tourism

were “grandfathered”– Increases in local tax rates with at least 70%

dedicated to tourism are allowed

Where does it go?

• Collected by the Oregon Dept of Revenue

• Deposited with Travel Oregon• Up to 15% is distributed back to

Oregon’s 7 regions for their Regional Cooperative Marketing Program (RCMP)

• Oregon’s tourism budget now ranks in the middle of the 50 states

Where does it go locally?

• 7% transient tax collected by lodging properties

• 5/7th to city/tribe general fund = $875,000• 2/7th to fund the VCB = $236,000

Seven Regions

Breakdown of dollars that each region received for their 2011 Regional Cooperating Marketing Programs:

- Greater Portland $429,911- Oregon Coast $290,351- Willamette Valley $149,596- Southern Oregon $126,774- Central Oregon $102,399- Eastern Oregon $53,529- Mt. Hood/Col. River Gorge $42,298

Up to 15% of the 1% collected goes to the regions.

The 7 OREGON REGIONS/RDMO’s

So what is Travel Oregon?

The Oregon Tourism Commission dba Travel Oregon is the official state agency charged with encouraging economic growth to enhance the quality of life in Oregon through a strengthened economic impact of tourism throughout the state.

What is the Coos Bay – North Bend VCB?

Organizational Structure

Governor

Oregon Tourism Commission9 appointed Commissioners

Travel Oregon Chief Executive Officer

Travel Oregon Staff5 departments

Departments

• Executive

• Operations & Strategic Development

• Global Marketing

• Global Sales

Strategic Plan

Key Objectives:

#1 Maximize the return on public and private investments in tourism.

#2 Drive year-round travel from visitors in our domestic target audience and lengthen their average stay by encouraging them to be destination-oriented in this state.

#3 Drive online marketing leisure visitors to Oregon from our primary international target markets: Germany, UK, Japan, Canada, and European and Asian feeder markets.

#4 Provide leadership and support through collaboration with local, regional, national, tribal and private-industry tourism entities.

Read it Yourself

Travel Oregon’s Strategic Plan

Located on our industry website: www.traveloregon.com/industry

Go to About OTC

Then go to Travel Oregon 2011-2013 Strategic Plan

DMO’s DMO = Destination Marketing Organization

– A Destination Marketing Organization is an organization whose primary function is to attract visitors to its locale for the purpose of enhancing the local economy through purchase of room nights, food and beverage, retail items, transportation, visitor services, etc.

– In Oregon, local DMO’s work with their Regional Destination Marketing Organization (RDMO) to cooperatively leverage budgets, advertising, services, and information for the benefit of all tourism entities in the region.

Examples: Coos Bay-North Bend Visitor & Convention Bureau, Travel Lane County, Travel Salem, Visit Corvallis, Travel Portland,

RDMO’s

RDMO = Regional Destination Marketing

Organization

Oregon is divided into seven tourism regions. Each region has identified one Destination Marketing

Organization (DMO) to act as its Regional Destination Marketing Organization (RDMO). The RDMO partners

with Travel Oregon for the purpose of attracting visitors to their specific region.

RDMO Examples:

Oregon Coast Visitors AssociationSouthern Oregon Visitors AssociationCentral Oregon Visitors Association

Tourism Industry Partnering

Local Tourism & Hospitality Industry (Business, Organization, Individual)

Example: The Mill Casino

Local Destination Marketing Organizations (DMO)

Example: Coos Bay-North Bend Visitor & Convention Bureau

Regional Destination Marketing Organizations (RDMO)

Example: Oregon Coast Visitors Association

Travel Oregon

How we Communicate with our Industry Partners

Travel Oregon

Regional Destination Marketing Organization (RDMO)

Example: Oregon Coast Visitors Association

Local Destination Marketing Organization (DMO)

Examples: Coos Bay – North Bend Visitor and Convention Bureau

Local Tourism & Hospitality Industry (Business, Organization, Individual)

Examples: Black Market Gourmet

Operations & Strategic Development Department

Industry & Visitor Services / Destination Development

TeamsExecutive Team•Scott West, Chief Strategy Officer

 Industry & Visitor Services Team

•Carole Astley, Industry & Visitor Services Senior Manager•Sarah Tomlin, PDX Welcome Center Manager•Michelle Woodard, Communications Liaison•Patti Kileen, Industry & Visitor Services Coordinator

 Destination Development Team

•Kristin Dahl, Destination Development Senior Manager•Harry Dalgaard III, Destination Development Specialist•Jamie Parra, Destination Development Coordinator•Linda Andrews, Destination Development Coordinator

Industry & Visitor Services Program

Governor’s Conference on Tourism

www.OregonTourismConference.com

April 14-16, 2013 ~ Salem

Tourism & Hospitality Industry Opportunities: oExhibitor & Sponsors – available November oAttendee Registration – opens mid-January

oEducation & Networking

Matching Grants Program

• Next application process will open in Spring 2013 • Also have a Rural Tourism Studio grant program

For: New tourism projects that contribute to the development andimprovement of local economies and communities throughout

the state by means of enhancement, expansion and promotion of

the visitor industry. Generation of overnight stay in your region by partnerships with other local tourism businesses is important.

– One grant application per year– Minimum ask is $1,000; Maximum ask to be determined in

2013– Competitive grant process

Scenic Byways

Coordinate with ODOT & Statewide Committee

Coordinate with Global Marketing Department:

•Participate in regional Scenic Byway efforts

•Promote through: traveloregon.com/trip-ideas/scenic-

byways/

•Scenic Byway Driving Guide (being re-printed soon!)

Pacific Coast Scenic Byway

Scenic Byways Online:traveloregon.com/trip-ideas/scenic-

byways/

Industry Policy & Research

Policy: Government affairs, legislative issues, agency & partner relations

Research: Development and marketing decisions are based on research

Primary research studies include: Local Transient Lodging Tax Survey

Oregon Overnight Travel StudyOregon Travel Impacts (1991-2009 economic impacts)

Fishing, Hunting, Wildlife Viewing & Shellfishing in OregonTourism & Hospitality Indicators Report

Regional ResearchTravel Oregon Reports

NEW! Oregon Cultural and Heritage Travelers Study – Available at Governor’s Conference

NEW! Receive monthly Oregon Travel Barometer report via Travel Oregon industry email!

• 47% Website visitors say they plan on visiting within next 30 days.

• 56% are returning visitors• 50% Travel in Pairs• 91% drive here• $206 per day• 45+• Spend at least 2 nights.• Most planned activities:

– Sightseeing– Beach activities– Hiking/backpacking

Research: Our Local Visitors

Tourism and Hospitality Consortium

• Goal: Promote the tourism & hospitality industry as a

primary socio-economic driver in Oregon

• Key Message: “What’s good for tourism and hospitality is good for Oregon and what’s good for Oregon is good for the tourism and hospitality industry”

• Tourism & hospitality leaders comprise the Consortium Steering Committee

• 60+ leading industry organizations and individuals are involved

Tourism & Hospitality Consortium

Steering Committee

• Kari Westlund, President & CEO, Travel Lane County • Roger Fuhrman, Director, Oregon Department of Fish and

Wildlife• Katy Coba, Director, Department of Agriculture• Bill Cross, Director, Oregon Destination Marketing

Organization• Todd Davidson, CEO, Travel Oregon• Jeff Miller, President & CEO, Travel Portland• Matt Garrett, Director, Oregon Department of Transportation• Tim Pickett, Interim Director, Oregon Travel Experience• Alana Hughson, President & CEO, Central Oregon Visitors

Association• Steve McCoid, CEO, Oregon Restaurant & Lodging Association• Dave Tovey, representing Oregon Tribes• Tim Wood, Director, Oregon Parks and Recreation Department• Scott West, CSO, Travel Oregon

Oregon Q Care

• Oregon Q CARE Customer Service Training

Program

– www.OregonQCare.com – Visitor industry and regional focus– Exclusively online 24/7– Free of charge!– Introduction + 3 modules – Certificate self-generated at end

Travel Matters/Mystery Tourist

May Mystery Tourist

– Find great moments of tourism related hospitality

– Encourage businesses and employees to take the online Q Care program

– Gave away over $1500 in prize/cash

– Free of charge!

– How you can get involved– Encourage your employees to

take the training– Provide giveaways to the VCB

State Welcome Centers

• Travel Oregon operates 9 State Welcome Centers• Located at key entry points into Oregon

•Ashland•Astoria•Brookings •Klamath Falls•Lakeview•Ontario•Oregon City•Umatilla•Portland International Airport

State Welcome CentersBrochure Program

Would you like to have your brochure available in the state Welcome Centers?

Contact Cerissa McFarlane

CerissaM@mediamerica.net 503.445.8842.

Industry & Visitor Services Contacts

Patti Kileen, patti@traveloregon.comCarole Astley, carole@traveloregon.com

Programs: Oregon Governor’s Conference on Tourism, Travel Oregon 101, Oregon Q Care Customer Service, Matching Grants Program, Welcome Centers

Destination DevelopmentProgram

Destination Development Services

• Rural Tourism Studios • Scenic Bikeways• Bicycle Tourism Studios

Rural Tourism Studios• Designed to bolster tourism in

rural Oregon• Offers hands on skill building,

planning and product development workshops

• Past Locations:• John Day River Territory• McKenzie River Valley • Clackamas County• South Lincoln County • River Canyon Country

* We are not currently accepting applications for the RTS program. Workshops are planned through 2013

OregonScenicBikeways.org Partnership

between: Oregon Parks &

Recreation Dept

Oregon Dept. of Transportation

Travel Oregon

Cycle Oregon

9 Scenic Bikeways around the State

Designed to help prospective bike tourists find the best riding Oregon has to offer

Applications for new routes being accepted in March 2013

Survey intended to measure cycling activity and economic impact

Data compiled and published by Dean Runyan

Deadline for completion: Dec. 31, 2o12

Results published : Spring 2013

Bicycle Travel Survey

Take the survey: RideOregonRide.com/Su

rvey

Oregon Tribal Tourism

Working Group

• 9 Tribes of Oregon

• Collaborative projects

• Travel Guide• REZ Kitchen Tour

Product Development Services

•Cycling Tourism•Niche Market

Development•Agri-tourism

Development•Miscellaneous Product

Development Initiatives

Oregon Bicycle Tourism Partnership

Travel Oregon as convener since 2003

120+ organizations involved from all facets of cycling

Meet 3-4x / year

Business Development Services

•Sustainable Business Challenge

•Oregon Travel Philanthropy Fund

Travel Oregon ForeverSustainable Tourism Advisory Committee

Oregon’s Sustainable Business ChallengeA voluntary reporting program to show the commitment organizations have to sustainability and environmentally responsible operations.

Oregon Travel Philanthropy Fund A program where visitors can donate to a cause in their chosen region of the state. Each region has a project.

TravelOregonForever.com

Sustainable Business Challenge

A free and voluntary reporting program intended to Quantify & qualify

sustainable businesses

Measured by the 37 Global Sustainable Tourism Criteria

Online Survey Upload

documentation Achieve tiered status:

Silver, Gold

Provides Businesses with additional marketing exposure through Travel Oregon’s communication network

To begin the Challenge, go to TravelOregonForever.comor contact Jamie Parra, Jamie@TravelOregon.com

Participating BusinessesSilverBandon Dunes Golf ResortCorvallis Fall FestivalEverGreen EscapesFivePine LodgeInn at WecomaMt. Hood Cultural Center and MuseumPacific Northwest VacationsSand Master ParkSummit Meadow CabinsTravel Lane County

GoldCooper Mountain VineyardsDoubleTree by Hilton PortlandHopworks Urban BrewerySokol Blosser WineryThe Heathman HotelTimberline LodgeTravel PortlandTroon VineyardWildSpring Guest Habitat

The Oregon Travel Philanthropy Fund

+

Regional Projects• Sustainable

Seafood Initiative • The Living Highways

Project• Willamette Farm &

Food Coalition• Building the Rogue

River Corridor and Greenway

• Deschutes Restoration Outreach Program

• Mosier Plateau Trail Project

• Wallowa County Agri-tourism

Development

Participating Businesses The Heathman Hotel,

Portland The Jupiter Hotel,

Portland Double Diamond Lodge

Bed & Breakfast, Oakridge

Geiser Grand Hotel, Baker City

Old Parkdale Inn, Parkdale

WildSpring Guest Habitat, Port Orford

Cannon Beach Vacation Rentals, Cannon Beach

Black Walnut Inn, Dundee

Industry Website: www.traveloregon.com/industry

Organized by Department

Industry Relations/Destination Development

Oregon Q Care

Global Sales

Global Sales Team

• Teresa O’Neill, Vice President, Global Sales• Petra Hackworth, Senior Manager Global

Sales & Europe• Lisa Itel, Manager Global Sales - The

Americas• Greg Eckhart, Manager Global Sales - Asia• Chris Chester, Global Sales Coordinator• Allison Keeney, Global Sales Assistant

Coordinator

Did You Know?

International visitors:• Stay longer• Spend more• Book further in advance• Book out-of-the-way placesDomestic visitors:• Motor coach travel has a large economic impact• Groups are looking for more niche market activities• Everyone is looking for a unique experience

VisaVue® 2011

Travel Oregon estimates are based on and extrapolated from aggregate card usage data provided by VisaVue® Travel.

They incorporate data from other independent research sources. Spending amounts and patterns are based on face-to-face Visa card transactions in Oregon.

Transactions utilizing cash, pre-paid, phone, internet and other credit/debit cards are not included.

Conversion factors are used to extrapolate arrivals, but spending per visitor is in its raw form (only Visa card purchases).

Amounts on the sheet are rounded, with associated rounding errors. All calculations are done on un-rounded data.

Established markets

Canada: 4.3%

Japan: - 4.3%

UK: - 6.8%

Germany (+A,CH): 4.1%

France: 8.1%

VisaVue® Numbers

Emerging markets

Australia, NZ: 5.2%

Korea: 7.6%

Taiwan: 12.6%

China: 39.7%

Brazil: 25.0%

India: 12.5%

Growth: Total: 7.9%

INTERNATIONAL ARRIVALS BY COUNTRY

2007 2008 2009 2010 2011Total, All* 1,584,000 1,477,000 1,467,000 1,628,000 1,756,000Total, Top 15 1,435,000 1,340,000 1,334,000 1,438,000 1,502,000Canada 1,132,000 1,060,000 1,084,000 1,159,000 1,208,000Japan 57,000 52,000 46,000 49,000 46,000UK 48,000 41,000 35,000 38,000 35,000Germany (+A,CH) 40,000 36,000 31,000 32,000 33,000Australia, NZ 35,000 32,000 32,000 36,000 38,000Korea 25,000 22,000 18,000 22,000 23,000Scandinavia 25,000 25,000 23,000 24,000 23,000Mexico 14,000 13,000 10,000 12,000 15,000France 12,000 13,000 12,000 12,000 13,000Taiwan 10,000 9,000 7,000 9,000 10,000China 10,000 11,000 13,000 19,000 26,000Benelux 8,000 8,000 7,000 7,000 7,000Italy 8,000 8,000 7,000 6,000 6,000Brazil 5,000 6,000 6,000 7,000 9,000India 6,000 6,000 5,000 7,000 8,000

*All origin countries, using (all cardholder count) / (Top 15 cardholder count)

VisaVue® 2012Second Quarter Comparison

Rolling 12-month comparisonClick on highlighted cells to select ending year and quarter using pull-down menus.Quarterly data start in 2009, so 2011 Q1 is first available ending quarter.Note: sum of quarters in calendar year exceeds annual total (latter nets out multiple visits).

Year 2012 2012 Q2 is first available.Quarter 2

12-months endingChange

2011 Q2 2012 Q2Total, All* 2,125,000 2,221,000 +4.5%Total, Top 15 1,829,000 1,931,000 +5.6%Canada 1,468,000 1,551,000 +5.6%Japan 62,000 65,000 +4.0%UK 45,000 42,000 -5.7%Germany (+A,CH) 39,000 40,000 +3.5%Australia, NZ 45,000 44,000 -1.3%Korea 30,000 29,000 -3.4%Scandinavia 29,000 29,000 -1.4%Mexico 16,000 19,000 +19.3%France 15,000 15,000 +1.4%Taiwan 11,000 12,000 +6.7%China 33,000 48,000 +44.3%Benelux 8,000 8,000 -2.3%Italy 7,000 7,000 -1.2%Brazil 10,000 12,000 +14.1%India 10,000 10,000 +3.4%

*All origin countries, using (all cardholder count) / (Top 15 cardholder count)

Key International Markets to the U.S.

Top International Markets to the U.S.:• Germany, United Kingdom, France, Benelux• Japan, Korea, China• Canada/USA• New market: Scandinavia• New market: Australia/New

Zealand• New market: China• Emerging markets: India and Brazil

Estimated Numbers for 2010:• United Kingdom, 5.4 million• Japan, 4.9 million• Germany, 1.7 million* Per Office of Tourism Travel Industries

How We Reach Our Market . . .

• Media & Travel Trade Research Trips

• Trade Shows• Sales Missions• Partnering with

Regions• In-Country

Marketing Reps• Printed Material• Social Media: Twitter, • Facebook, Blogs, Youku (Chinese YouTube),

Sina Weibu (Chinese twitter)

Key International and DomesticTrade Shows

• JATA and Japan Mission• Active America (Japan • and China)• North American Journeys• Go West (Western States)• ITB Berlin• IPW (formerly USTA Pow Wow, • U.S.• Canada Missions• National Tour Association• American Bus Association• TAP (Travel Alliance

Partners) by invitation only• CITM (China) • World Travel Mart (UK)• World Travel Fair (China)

Australia Media

European Media

Asia Media

How Do We Work?

• In-country representatives• Public relations• Research Trips (fams)• Tour operators• Receptive tour operators• Travel agent education• Trade shows• Cooperation with Oregon regions• Cooperation with international carriers• Oregon Tour and Travel Alliance:

www.OregonPackagedTravel.com

Oregon Tour & Travel Alliance

The Oregon Tour and Travel Alliance (OTTA) is an independent non-profit membership organization that works in partnership with Travel Oregon to increase packaged travel to Oregon.

• Oregon suppliers & tour operators connections for out of state suppliers

• Oregon itineraries for out of state suppliers• Organized by region

www.OregonPackagedTravel.com

Receptive Tour Operators/Wholesales

How do you work with Receptive Tour Operators?

• Discounted rates• Images• Relationships• Host clients (not just hotels)• Proactive

Who Does Oregon Compete With?

Goals for 2012

• Grow awareness in (and traffic from) key markets

• Focus on shoulder/low season

• Support winter flight capacity increases

• Evaluate performance

• Explore emerging market potential: – China– Australia– Scandinavian Countries

What Can You Do?

• Website• Printed materials• Research trips• Trade shows• Word-of-mouth• Cultural competence (taken International

Seminar?)

Partnerships:• Local DMOs• RDMO’s• Travel Oregon• Receptive tour operators

Global Sales Contacts

Chris Chester chris@traveloregon.com

Allison Keeneyallison@traveloregon.com

VCB Marketing Plan

• Advertising $112,000– 39% online– 30% television– 16% print– 6% Travel Matters CampaignAdditional Investments

• PR & Tradeshows• Print Guides• Fulfillment (Guide distribution)

On line Advertising

On line Advertising

Google Search Campaign

Coos BayNorth BendHoliday LightsCoos Bay FestivalsOregon Coast ActivitiesOregon Coast EventsNorth Bend Oregon eventsShore Acres State ParkOregon Coast HikingCoos Bay Oregon BeachesCoos Bay Birding

Oregon DunesCharleston, OregonATV RentalsOregon Natural BeachesOregon Coast State ParksThings to do in Western OregonThings to do in Coos Bay OregonThings to do in North Bend OregonCoos Bay Oregon HikesNorth Bend Oregon HikesOregon Coast Festivals

And more…

Social Media

Print Advertising

Airport Signage

TV Advertising

The new OregonsAdventureCoast.com

• Deals• Events• Attractions• Restaurants• Photography

Website

Website

Website

Website

Website

Website

Website

Website

YOU!

What We Need from You!– PHOTOS – Hi Res & Copyright Free,

clearly labeled.– Event Information 6mos – 1 year ahead– Detailed information, including, dates,

addresses, URL’s business information– PHOTOS– Guest Posts or itinerary ideas– PHOTOS

OregonsAdventureCoast.com/Partners

Global Marketing

Marketing Team

Kevin Wright, Vice President, Global MarketingHolly Macfee, Vice President, Global Brand Strategy

•Judiaann Woo, Director, Communications•Mo Sherifdeen, Director, Integrated Marketing•Michael Sturdevant, Sr. Marketing Manager•Linea Gagliano, Communications Manager•Emily Forsha, Content & Digital Community Manager•Amy Walker, Account Executive, Creative Services•Bryant Marban, Production Coordinator•Ariana Bray-Sweet, Marketing Coordinator•Kate Jorgensen, Project Manager•Katy Clair, Marketing Coordinator/Assistant

Marketing Programs

• Media/Advertising – 2 year/$4 million campaign

• Public Relations & Communications– Media Relations/Communication +

• Integrated Marketing– Digital Channels + Content

• Fulfillment – Guide distribution (website & 800 #

requests, and BRCs)

Travel Oregon Marketing

• Differentiate Oregon from its competitors• Build awareness that Oregon is the must-

see, perfect vacation destination • Motivate consumers to actively seek more

information• Help them plan their vacation• Help translate their interest into a sale• Build a relationship with them over the long

term

Advertising Message:

Media Strategy:

Promotion:

Positions Oregon as the travel destination for outdoor recreation. Focus on:

TV and online ads placed in environments that reach active explorers and outdoor enthusiasts who are more likely to travel to Oregon

Social Media promotion on Facebook with Adventurecation contest and branded tabs on Travel Oregon and partner Facebook pages

Fall Culinary Oregon Bounty

Position Oregon as a premiere foodie destination. Feature stories may include:

Developing a tastemaker event designed to make influential foodies intrigued in the specialness of Oregon Bounty

Two Pillar Marketing Strategy

TV and online ads placed in environments that appeal to foodies/cultural creatives who are active vacationers

Spring Outdoor Recreation Oregon Adventurecation

•Hiking•Cycling•Golf•Outdoor Adventure

•Oregon Chefs•Vintners, Brewers, Distillers•Chocolate/Cheesemakers•Fishermen•Ranchers

2012 Spring CampaignOregon Adventurecation

Overall: 50% TV / 50% Online

Domestic TV Markets:– local broadcast networks in Spokane, San Francisco, Seattle,

and Portland– limited national buy through select channels on Dish

Network’s partnership with Google TV

Canada TV:– Vancouver B.C., local network buy

Spring 2012 Advertising

Online Plan

Local Sites• 4.9MM imps

World Expansion

• 4.1MM imps

Enthusiast Sites

• 6.6MM imps

Travel Inspiration

• 9.3MM imps

Travel Oregon Facebook Tab

Partner Pages on Facebook

Tasting Table Partnership Fall 2011 (online)

2011-2012 Oregon Bounty Strategy

BRAND ADVERTISING

(TV & Online: National, Heavy Regional, Vancouver BC)

PR & PROMOTIONS

(Year-Round Foodie Experiences)

Oregon Bounty Tastemaker Immersion Weekend

(Full On Oregon)Fall 2011

FEASTA World-Class Foodie Event

Fall 2012

Spring Media/Influencer

Event NYC May, 2012

Oregon Bounty Trails to Feast Sweepstakes

Integrated Marketing Team

• Mo Sherifdeen, Director, Integrated Marketing• Emily Forsha, Content & Digital Community

Manager• Bryant Marban, Production Coordinator• Kate Jorgensen, Project Manager

INSPIRATION

We tell, curate & facilitate storytelling—stories, blog posts, photos, videos, trip experiences—that evokes an emotional response and ignites the desire to travel.

We facilitate the gathering of personal and relevant Oregon experiences to create successful trips that are highly anticipated and fondly remembered

We provide Oregon’s tourism industry myriad opportunities to build a relationship with travelers to Oregon and translate their interest into a sale

INSPIRATION INFORM CONNECT

Integrated Marketing(Digital + Content)

Online Business Listings

• Goal: Provide travelers a view of all there is to see and do in a particular city or region and allow them to plan their trip.

• Listings include text, photo, links, location map & things near by

• Contact: Bryant Marban, Bryant@traveloregon.com or 503-967-1560

Listings Available

• Lodging• Eat/Drink: Restaurants, Wineries,

Breweries etc.• Attractions• Events• Trails• Deals

Content & Publishing

Digital Content – Seasonal Stories

5 stories per season

Digital Content –Feature Stories

At least 5 stories per month

Digital Content – Grant’s Getaways

1 story per week

Itineraries

Ongoing; as needed

Digital Content – Email Newsletters

Social Media Outposts

Print Publications

Print Publications

Advertising Opportunities

TRAVEL OREGON AD NETWORKPackage your marketing plan across channels:

- Award winning visitor guide– TravelOregon.com – new CPM ad model– E-Newsletters

• General• Culinary• Outdoor

• Contact Megan Kirkpatrick for more information – megank@mediamerica.net, 503-445-8804

www.mediamerica.net/media-kit.html

Travel Oregon Online Leads

• Database of people who want more information about Oregon

• You can search by where they’re from, where they want to go and what they want to do– E.g.: People from Arizona looking to come to

Willamette Valley for a family experience• 7.5 cents per name• TravelOregonLeads.co-operations.com

• Ariana Bray-Sweet (Ariana@TravelOregon.com)

Humanizing TravelOregon.com & Delivering Visitor Information Support Through Social Media

Oregon Coast Ambassador Gary Hayes

• Publisher, Coast Explorer Magazine• Founder, Pelican Productions, Inc., a travel media

and marketing company based in Seaside

Global Marketing Contacts

Business Listings on TravelOregon.comBryant MarbanBryant@TravelOregon.com

Public RelationsLinea GaglianoLinea@TravelOregon.com

Story IdeasEmily ForshaEmily@TravelOregon.com

General Marketing InquiriesKaty ClairKaty@TravelOregon.com

Southern Oregon Coast Partnership

Southern Oregon Coast Partnership

Thank you! Thank you!

OregonsAdventureCoast.com/Partners