Transcript of Transmedia and Television (TVNZ Presentation)
- 1. The Television Landscape Transmedia Storytelling Presenter
Amie Mills - TVNZ
- 2. Intheworldofvideo,broadcasters andmarketersnowhavemanymore
opportunitiestoconnectwithpeople inawaythatisrelevanttowhere
andwhentheyarewatching. 2015 NZ Multi-Screen Report (Nielsen)
- 3. Multimedia Onestory,manyforms,onechannel.
Crossmediaormulti-platform Onestory,manychannels. Transmedia
Onestoryworld,manystories,forms,channels.
- 4. Wellplanneduseofmultiple mediaplatformstotellthestory.
Architecturefordialogue forfanstoengagewiththestory.
- 5. Digitally hard-wired Dual-screen meshing Bridging campaign
Platform extension
- 6. The D:Rig allows contributors to share their digital
communications with the production team. The system comprises
customised mobile phones which sends data back to a secure central
server in near real time. The data is viewed and processed by a
dedicated team of D:Rig researchers/producers, who use it to inform
what observational documentary teams are filming on the ground.
Dimitri Doganis, co-exec producer
- 7. Over the three months filming period, the D:Rig system
collected a total number of more than 200,000 data points from the
12 students.
- 8. Click here for video
- 9. We're certainly seeing it as a new evolution in terms of the
relationship between contributors and production teams, and it has
the potential to change how observational documentary series are
made. Dimitri Doganis, co-exec producer
- 10. Click here for video
- 11. You can still watch the series passively and thoroughly
enjoy it. Its been written that way. But its also been written with
a second screen not as an after-thought but as a tool to solving
the crime, making for far more immersive and interactive viewing. -
Colin Delaney Former media journalist for Mumbrella
- 12. Chris Warners bach, Christmas, secret Santa, a psychopath
with a hero complex, a bomb, a burning inferno A great story
- 13. Click here for video
- 14. An interactive transmedia clue hunt to encourage viewers to
speculate about the survivors and the victims of the fatal bomb
blast. The Idea
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- 16. Click here for video
- 17. One of the biggest multi-screen opportunities is not
simultaneous connections between screens, but rather ensuring a
presence across screens to build multiple touch points and amplify
content. Colmar Brunton AdReaction survey
- 18. Click here for video
- 19. Driving from on-air to online
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- 21. Click here for video
- 22. 26,045 downloads 619,370 screen views 76% returning users
(85%) 27m session duration #2 simulation game #2 strategy game
Engagement
- 23. Every platform is a musical instrument, playing a narrative
symphony. - Jeff Gomez
- 24. Thanks,