Promoting Ridership

VTA Conference 2019 Portsmouth

Transit is Vital to Virginia

4 Keys to Promoting Ridership.

1. Know where you stand.

2. Bust the myths.

3. Communicate

Communicate

1. Early and often

2. Use friendly, clear language.

3. Talk to all of stakeholders

4. Lead with “WHY”

Communicate Early and Often

Don’t use acronyms

Talk to all of your stakeholders.

Lead with “WHY”.

4. Socialize trying transit.

Strategic Partnerships

And More…

Ridership

• 141,000

• 60,000

• 227,000

4 Keys to Promoting Ridership

Research

Bust the myths

Communicate

Socialize trying transit