Transit is Vital to Virginia · RICHMOND TOURISM VCU RICHMOND KICKERS . Sprint 1:15 PM 710/0 Jack...

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Promoting Ridership VTA Conference 2019 Portsmouth

Transcript of Transit is Vital to Virginia · RICHMOND TOURISM VCU RICHMOND KICKERS . Sprint 1:15 PM 710/0 Jack...

Page 1: Transit is Vital to Virginia · RICHMOND TOURISM VCU RICHMOND KICKERS . Sprint 1:15 PM 710/0 Jack Lauterback shared a post. This is definitely a first for me, but I gotta say, the

Promoting Ridership

VTA Conference 2019 Portsmouth

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Transit is Vital to Virginia

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4 Keys to Promoting Ridership.

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1. Know where you stand.

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2. Bust the myths.

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3. Communicate

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Communicate

1. Early and often

2. Use friendly, clear language.

3. Talk to all of stakeholders

4. Lead with “WHY”

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Communicate Early and Often

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Don’t use acronyms

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Talk to all of your stakeholders.

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Lead with “WHY”.

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4. Socialize trying transit.

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Strategic Partnerships

And More…

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Ridership

• 141,000

• 60,000

• 227,000

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4 Keys to Promoting Ridership

Research

Bust the myths

Communicate

Socialize trying transit


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