Transforming corporate communication to meet new expectations - #SMWCPH14

Post on 26-Jun-2015

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User expectations have changed, but corporate communication channels remain largely unchanged. This presentation identifies this gap and reminds content creators of the value in seeking to create relevant content, as well as discussing the necessary infrastructure to support it.

Transcript of Transforming corporate communication to meet new expectations - #SMWCPH14

Business Objectives

Target Audience

Mission and Vision

Taxonomy

SEO

Common Metrics

Channels

Markets

Business Objectives

Target Audience

Mission and Vision

Taxonomy

SEO

Common Metrics

Channels

Markets