Transforming corporate communication to meet new expectations - #SMWCPH14
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description
User expectations have changed, but corporate communication channels remain largely unchanged. This presentation identifies this gap and reminds content creators of the value in seeking to create relevant content, as well as discussing the necessary infrastructure to support it.
Transcript of Transforming corporate communication to meet new expectations - #SMWCPH14
Business Objectives
Target Audience
Mission and Vision
Taxonomy
SEO
Common Metrics
Channels
Markets
Business Objectives
Target Audience
Mission and Vision
Taxonomy
SEO
Common Metrics
Channels
Markets
