Post on 13-Apr-2017
Transformation of Business by E-CommerceIsabelle HuyckEmily SauerLindsey ShirkMateusz Zajchowski
E-Commerce▪Selling items over the World
Wide Web
▪Transactions with customers & inter-business trading.
Activities needed for success of e-commerce
▪Buying and selling products and services▪Providing customer service▪Communicating within organizations▪Gathering information (on competitors, consumers, etc.)▪Providing software update and patches
E-Commerce Timeline• 1960s:
• Development of Electrical Data Interchange allows of electrical transactions
• 1979: • Michael Aldrich invents online
shopping
• 1981:• First B2B transaction –
Thomson Holidays
• 1990:• Tim Berners-Lee creates first
WWW server and browser
• 1995: • Amazon.com begin online
sales
• 2000:• Ongoing dot-com
investment burst
• 2002-3:• PayPal launches pay
service• Apple launches iTunes
store
• 2007:• Apple launches iPhone with
full web browsing, & apps
• 2010:• e-commerce get serious
about use of social media
Major Changes in Business▪Fierce increase in competition
▪Businesses have to constantly innovate to keep their competitive edge
Example: Apple▪Apple is years ahead of competitors in the tablet market
To be released November:→ iPad Pro
M-CommerceThe buying and selling of goods and services through wireless handheld devices such as cellular and personal digital assistants (PDAs)
M-Commerce is NEXT
•As of 2014, mobile devices only accounted for 1% of the $3.25T retail spending market in the U.S.
•Rapid growth in the mobile market is to be expected in 2015.
•The ability to buy and sell on a phone is not longer a competitive advantage but a necessity for online business
Predictions for M-Commerce in 2015
Top 3 M-Commerce Businesses
Major Changes: Marketing▪Innovative marketing techniques emerged due to
heightened e-commerce▪New tactics and prices have completely changed
the game of business
E-Commerce Marketing▪Ads on Facebook, Instagram and other social media sites▪Item searches appear on social medias▪Email advertisement
TBS and Target Teamed Up
Boundaries Broken
E-Commerce Changing Small Businesses
E-commerce is changing the way that businesses are interacting with their consumers through the introduction of electronic storefronts.
Small Business: Focusing Efforts▪ Ability to place orders
using mobile phones and tablets
▪ Personalization and recommended content
▪ Customer service and satisfaction
Technology Barriers
Until recently, developing an e-commerce website involved using multiple companies
Technologies are becoming much more user-friendly which allows for small business owners to set up an in-depth business website for themselves in a matter of hours
Small Businesses Exporting▪ Less than 5% of small businesses in the U.S. are exporting
▪ E-commerce platforms such as Ebay are easing the burden of exporting for small businesses though.
More than 90% of Ebay’s small and medium sized businesses used its platform to export in 2014
References-http://techcrunch.com/2015/01/18/mobile-commerce-in-2015-http://www.copypress.com/blog/cougar-town-and-target-monetizing-the-second-screen/
-http://www.statista.com/chart/3790/e-commerce-revenue-per-online-shopper/
-https://www.shopify.com/blog/14512237-13-actionable-marketing-tactics-to-drive-sales-and-apps-to-execute-each-of-them
-http://www.sellingonthenet.info/how-ecommerce-has-changed-the-way-i-do-business.html
-http://www.cbsnews.com/news/more-small-businesses-embracing-e-commerce/
-http://www.huffingtonpost.com/ian-mills/future-of-ecommerce-for-small-business_b_4862514.html
-http://www.cnbc.com/2015/04/27/how-e-commerce-helps-us-small-businesses-go-global.html