Transformation of Business by E-CommerceIsabelle HuyckEmily SauerLindsey ShirkMateusz Zajchowski

E-Commerce▪Selling items over the World

Wide Web

▪Transactions with customers & inter-business trading.

Activities needed for success of e-commerce

▪Buying and selling products and services▪Providing customer service▪Communicating within organizations▪Gathering information (on competitors, consumers, etc.)▪Providing software update and patches

E-Commerce Timeline• 1960s:

• Development of Electrical Data Interchange allows of electrical transactions

• 1979: • Michael Aldrich invents online

shopping

• 1981:• First B2B transaction –

Thomson Holidays

• 1990:• Tim Berners-Lee creates first

WWW server and browser

• 1995: • Amazon.com begin online

sales

• 2000:• Ongoing dot-com

investment burst

• 2002-3:• PayPal launches pay

service• Apple launches iTunes

store

• 2007:• Apple launches iPhone with

full web browsing, & apps

• 2010:• e-commerce get serious

about use of social media

Major Changes in Business▪Fierce increase in competition

▪Businesses have to constantly innovate to keep their competitive edge

Example: Apple▪Apple is years ahead of competitors in the tablet market

To be released November:→ iPad Pro

M-CommerceThe buying and selling of goods and services through wireless handheld devices such as cellular and personal digital assistants (PDAs)

M-Commerce is NEXT

•As of 2014, mobile devices only accounted for 1% of the $3.25T retail spending market in the U.S.

•Rapid growth in the mobile market is to be expected in 2015.

•The ability to buy and sell on a phone is not longer a competitive advantage but a necessity for online business

Predictions for M-Commerce in 2015

Top 3 M-Commerce Businesses

Major Changes: Marketing▪Innovative marketing techniques emerged due to

heightened e-commerce▪New tactics and prices have completely changed

the game of business

E-Commerce Marketing▪Ads on Facebook, Instagram and other social media sites▪Item searches appear on social medias▪Email advertisement

TBS and Target Teamed Up

Boundaries Broken

E-Commerce Changing Small Businesses

E-commerce is changing the way that businesses are interacting with their consumers through the introduction of electronic storefronts.

Small Business: Focusing Efforts▪ Ability to place orders

using mobile phones and tablets

▪ Personalization and recommended content

▪ Customer service and satisfaction

Technology Barriers

Until recently, developing an e-commerce website involved using multiple companies

Technologies are becoming much more user-friendly which allows for small business owners to set up an in-depth business website for themselves in a matter of hours

Small Businesses Exporting▪ Less than 5% of small businesses in the U.S. are exporting

▪ E-commerce platforms such as Ebay are easing the burden of exporting for small businesses though.

More than 90% of Ebay’s small and medium sized businesses used its platform to export in 2014

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References-http://techcrunch.com/2015/01/18/mobile-commerce-in-2015-http://www.copypress.com/blog/cougar-town-and-target-monetizing-the-second-screen/

-http://www.statista.com/chart/3790/e-commerce-revenue-per-online-shopper/

-https://www.shopify.com/blog/14512237-13-actionable-marketing-tactics-to-drive-sales-and-apps-to-execute-each-of-them

-http://www.sellingonthenet.info/how-ecommerce-has-changed-the-way-i-do-business.html

-http://www.cbsnews.com/news/more-small-businesses-embracing-e-commerce/

-http://www.huffingtonpost.com/ian-mills/future-of-ecommerce-for-small-business_b_4862514.html

-http://www.cnbc.com/2015/04/27/how-e-commerce-helps-us-small-businesses-go-global.html