APAT Social Media Training

Training Overview 1. Ice Breaker

2. Story Telling

3. Creating Content

4. Sending Content

5. Sharing with the class

Ice Breaker

What is the Online Newsroom? • A place to highlight the Red Cross response to the disaster. • A public information source for the media and the public.• YOUR outlet to the public

Provides real-time reliable resources: Maps Photos Audio Preparedness and clean-up info. Press releases Red Cross service statistics Shelter and service delivery info. …and more.

What is the Online Newsroom URL?

We have a new URL. It’s easy. Memorize it!

http://newsroom.redcross.org

Training GoalsYou’ve come SO FAR since the last training!

• Last year, we focused on SENDING content.• This year, we’re focusing on sending FOCUSED

content.

Story Telling: Breaking all the Rules

• Use “I”• Show the “small picture”• Show individual work load• “Dear Diary…”

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Story Telling: Examples

• Humor in Disaster

• My All-Nighter at the Emergency Warming Center

• Blood PSA

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Telling Our Stories

What we want you to send us:• Audio• Photos• Postcards• Video• … but don’t forget to send

disaster press releases too!

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Important note on consent forms:

All faces or voices MUST have signed consent forms. YOU are responsible for acquiring them and for holding on to

them.

Telling Our Stories: Consent forms

URL to photo releases: https://crossnet.redcross.org/forms/disaster_5244_information_release.pdf

Or go to the Alpha Index. It’s listed as “Photo Release”

Telling Our Stories: Submitting content

• You can send all online newsroom content to media3@usa.redcross.org.

• Questions? call 202-303-5800• Please include:

– Date photograph/video/audio was taken– Location (including city)– Name of photographer, author, or voice. – A one to two sentence description/caption.

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Telling Our Stories: Example Postcard

• http://hurricaneike.wordpress.com/2008/10/10/postcard-from-the-field-josephine-smith-client-and-volunteer/

Telling Our Stories: Example Postcard

Telling Our Stories: Write a Postcard

• Ask yourself:– What brought you here today?– How will this event change your life?– What happened to you earlier today or yesterday?– How are you coping today?– What did you witness today?

• Write a postcard– Postcards from the field are short, first person snippets of information.

Write up a four to six sentence description of your experience for submission to our online newsroom.

• Snap a photo to go with the postcard

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http://flickr.com/photos/americanredcross/2856524440/in/set-72157606998958521/

http://flickr.com/photos/americanredcross/2762507161/

Telling Our Stories: Example Photos

Telling Our Stories: Example Photos

http://flickr.com/photos/americanredcross/2697076630/

http://flickr.com/photos/americanredcross/2889464901/

Telling Our Stories: Taking Photos

A few tips from Jeanette for taking good photos:

• Keep your photos simple

• Be aware of all elements in your photo. Keep clutter out.

• Send your best photos. Not just ALL your photos.

Now, for exercise purposes take some time to take 3 good photos – at least one should go with your postcard.

Telling Our Stories: Example Audio Clips

•Nick Samaniego

•Daphne Mathews

•Jana Sweeny

• Sign up for Utterli (Go to http://www.utterli.com/arc and fill out the information on the right side of the screen. Your access code to join the American Red Cross group is 3242.)

• Call 712-432-5557 and select option 2. Record your utter.

– Mention “EXERSICE” at the beginning!– Tell a story– Answer the question: What brought you here today? What

event has had an effect on you today? What did you do today?

– 30 seconds to 1 minute in length

• When you’re done recording, hit # to review or just hang up.

• Get a signed consent form if interviewing someone outside APAT.

Telling Our Stories: Send an Audio Clip

Telling Our Stories: Submitting content

• You can send all online newsroom content to media3@usa.redcross.org.

• Questions? call 202-303-5800• Please include:

– Date photograph/video/audio was taken– Location (including city)– Name of photographer, author, or voice. – A one to two sentence description/caption.

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Sharing your content with the class

-Does it tell a compelling story?

-Is it appealing to the senses?

-Does it reach out and grab you?

What is the Online Newsroom URL?

FPO

Don’t forget…

• The online newsroom is your outlet to the public

• The online newsroom is your information source

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