Training apat2009

APAT Social Media Training

Training Overview 1. Ice Breaker

2. Story Telling

3. Creating Content

4. Sending Content

5. Sharing with the class

Ice Breaker

What is the Online Newsroom? • A place to highlight the Red Cross response to the disaster. • A public information source for the media and the public.• YOUR outlet to the public

Provides real-time reliable resources: Maps Photos Audio Preparedness and clean-up info. Press releases Red Cross service statistics Shelter and service delivery info. …and more.

What is the Online Newsroom URL?

We have a new URL. It’s easy. Memorize it!

http://newsroom.redcross.org

Training GoalsYou’ve come SO FAR since the last training!

• Last year, we focused on SENDING content.• This year, we’re focusing on sending FOCUSED

content.

Story Telling: Breaking all the Rules

• Use “I”• Show the “small picture”• Show individual work load• “Dear Diary…”

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Story Telling: Examples

• Humor in Disaster

• My All-Nighter at the Emergency Warming Center

• Blood PSA

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Telling Our Stories

What we want you to send us:• Audio• Photos• Postcards• Video• … but don’t forget to send

disaster press releases too!

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Important note on consent forms:

All faces or voices MUST have signed consent forms. YOU are responsible for acquiring them and for holding on to

them.

Telling Our Stories: Consent forms

URL to photo releases: https://crossnet.redcross.org/forms/disaster_5244_information_release.pdf

Or go to the Alpha Index. It’s listed as “Photo Release”

Telling Our Stories: Submitting content

• You can send all online newsroom content to [email protected].

• Questions? call 202-303-5800• Please include:

– Date photograph/video/audio was taken– Location (including city)– Name of photographer, author, or voice. – A one to two sentence description/caption.

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Telling Our Stories: Example Postcard

• http://hurricaneike.wordpress.com/2008/10/10/postcard-from-the-field-josephine-smith-client-and-volunteer/

Telling Our Stories: Example Postcard

Telling Our Stories: Write a Postcard

• Ask yourself:– What brought you here today?– How will this event change your life?– What happened to you earlier today or yesterday?– How are you coping today?– What did you witness today?

• Write a postcard– Postcards from the field are short, first person snippets of information.

Write up a four to six sentence description of your experience for submission to our online newsroom.

• Snap a photo to go with the postcard

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http://flickr.com/photos/americanredcross/2856524440/in/set-72157606998958521/

http://flickr.com/photos/americanredcross/2762507161/

Telling Our Stories: Example Photos

Telling Our Stories: Example Photos



Telling Our Stories: Taking Photos

A few tips from Jeanette for taking good photos:

• Keep your photos simple

• Be aware of all elements in your photo. Keep clutter out.

• Send your best photos. Not just ALL your photos.

Now, for exercise purposes take some time to take 3 good photos – at least one should go with your postcard.

Telling Our Stories: Example Audio Clips

•Nick Samaniego

•Daphne Mathews

•Jana Sweeny

• Sign up for Utterli (Go to http://www.utterli.com/arc and fill out the information on the right side of the screen. Your access code to join the American Red Cross group is 3242.)

• Call 712-432-5557 and select option 2. Record your utter.

– Mention “EXERSICE” at the beginning!– Tell a story– Answer the question: What brought you here today? What

event has had an effect on you today? What did you do today?

– 30 seconds to 1 minute in length

• When you’re done recording, hit # to review or just hang up.

• Get a signed consent form if interviewing someone outside APAT.

Telling Our Stories: Send an Audio Clip

Telling Our Stories: Submitting content

• You can send all online newsroom content to [email protected].

• Questions? call 202-303-5800• Please include:

– Date photograph/video/audio was taken– Location (including city)– Name of photographer, author, or voice. – A one to two sentence description/caption.

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Sharing your content with the class

-Does it tell a compelling story?

-Is it appealing to the senses?

-Does it reach out and grab you?

What is the Online Newsroom URL?

FPO

Don’t forget…

• The online newsroom is your outlet to the public

• The online newsroom is your information source

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Training apat2009

Technology

Transcript of Training apat2009