Post on 24-Dec-2015
Total AddressQuality
Total Address Quality
2
OSV At A GlanceOSV produces over 500 Million
envelopes every year!OSV processes over 4 Million addresses
every month! The volume of mail processed by us
allows us to get the lowest possible price for all the mailings from USPS provided we insure compliance with their rules and policies.
Total Address Quality
3
Starting with the roll of paper…
Total Address Quality
4
We produce over 500 Million envelopes annually in our state-of-the-art facility
In Huntington, Indiana.
Total Address Quality
5
Our production systems incorporate leading-edge IMB (Intelligent Mail Barcoding). This process confirms the items we have produced and tracks them through Post Office locations.
Total Address Quality
6
66.98.9
8.6
6.2
4.7
2.5 2.2
Deliverable (66.9%)
Directional/Suffix (8.9%)
Moved (8.6%)
Street Name/No. (6.2%)
City/State/Zip (4.7%)
Rural Route/Box No. (2.5%)
Apartment No. (2.2%)
Major Address Errors
Total Address Quality
7
Old Address
New Address
Forward1.99 Billion pieces
$422 Million
Return1.6 Billion pieces
$823 Million
Waste6.14 Billion pieces
$270 Million
x9.7 Billion pieces could not be delivered
Total Cost - $1.9 Billion
2004 UAA* Report*Undeliverable As Addressed
Total Address Quality
8
Since November 23, 2008, any list used in a First-Class or Standard mailing has to undergo USPS-approved address correction (“Move Update”) every 95 days.
This is a stricter mandate for First-Class Mail, and a major change for Standard mailings that previously had no such requirements at all.
This means more effective mailings, but causes a considerable process shift for us.
Total Address Quality
9
Move Update Approved Move Update Methods:
NCOA Address Change Service (ACS)
Change Service Requested Address Service Requested
Total Address Quality
10
NCOA: Secure USPS database of approx. 160
million address changes Available only to licensees using USPS
approved software OSV is licensed as the NCOA service
provider by USPS Access to 18 months of data on address
changes Updates from USPS every week.
..
Total Address Quality
11
The Address Change Service (ACS) is an automated process that provides change-of-address information to participating mailers (such as OSV) who maintain computerized mailing lists.
USPS sends this information to OSV electronically.
The TAQ process automatically captures these changes and updates our database.
Total Address Quality
12
The Total Address Quality solution includes: CASS certification which comprises of:
Address standardization, DPV - Delivery Point Validation &
LACS - Locatable Address Correction service
AND
NCOA - National Change Of Address service.
Total Address Quality
13
The Total Address Quality solution also includes:
ACS - Address Correction Service and IMB - Intelligent Mail Barcoding.
TAQ will provide the most thorough cleansing and updating of the addresses on an ongoing basis.
Total Address Quality
14
You need not remember all the Postal terms.
Just remember:
TAQ and OSV!!
Total Address Quality
15
More Changes Are Coming!!!
Effective May 2011, USPS will require “Intelligent Mail Barcodes” in order to qualify for automation prices.
Total Address Quality
16
The Intelligent Mail barcode: Has a greater overall data capacity than existing barcodes. Provides mailers with more digits for unique identification. Provides more detailed information about mailings. Increases mailpiece “real estate”. Allows for participation in multiple USPS service programs
with a single barcode.
Total Address Quality
17
What does it all
mean to you?
Total Address Quality
18
You need a solution that will provide:• Lowest possible mailing costs• No returned mail due to address
problems• Ability to track mail • Help in keeping your address lists
complete, current and correct • Total solution so you don’t have to do
anything!
Total Address Quality
19
The New TAQ Process provides:1. Correct addresses online instantly through Online
List Manager (OLM) and assigns Zip+4 Code.
Total Address Quality
20
The New TAQ Process provides:1. Correct addresses online instantly through Online List Manager (OLM) and
assign Zip+4 Code.
2. Monthly Validation of addresses.
Total Address Quality
21
The New TAQ Process provides:1. Correct addresses online instantly through OLM and assign Zip+4 Code.2. Monthly Validation of addresses.
3. Automated process for Change of Address updates using USPS data (NCOA Process).
Total Address Quality
22
The New TAQ Process provides:1. Correct addresses online instantly through OLM and assign Zip+4 Code.2. Monthly Validation of addresses.3. Automated process for Change of Address updates using USPS data
(NCOA Process).
4. Weekly retrieval of address corrections through USPS Address Correction Service (ACS) and automatic updates to the OSV database.
Total Address Quality
23
The New TAQ Process provides:1. Correct addresses online instantly through OLM and assign Zip+4 Code.2. Monthly Validation of addresses.3. Automated process for Change of Address updates using USPS data
(NCOA Process).4. Weekly retrieval of address corrections through ACS and automatic
updates to the OSV database.
5. Email notifications to OSV customers* with address changes to help them keep their database up to date.* Customers sending files electronically. OLM customers will be alerted of changes when they log in.
Total Address Quality
24
Our goal is to: • Provide you with a value-added
service to keep your addresses complete, current and correct.
Total Address Quality
25
Our goal is to: • Provide you with a value-added
service to keep your addresses complete, current and correct.
• Minimize your costs of mailings and managing your database.
Total Address Quality
26
Cost of Bad AddressOffering envelopes not deliveredAdditional cost of returned envelopesEffect on weekly collectionsEffect on other mailings from the
ParishLost office time tracking down
address updates and keeping your database current
Total Address Quality
27
Bad Address
Thirty percent of addresses we receive from our customers cannot be assigned Zip+4 code because they contain street address AND P.O. Box No. on the same address line.
Total Address Quality
28
BAD ADDRESS
JOHN DOE 1401 MAIN ST, P O BOX 1001 FALLS CHURCH, VA 22042
GOOD ADDRESS
JOHN DOE 1401 MAIN ST (If the mail is to be delivered to Home) FALLS CHURCH VA 22042-1234
Total Address Quality
29
BAD ADDRESS
JOHN DOE 1401 MAIN ST, P O BOX 1001 FALLS CHURCH, VA 22042
GOOD ADDRESS
JOHN DOE P O BOX 1001 (If the mail is to be delivered to P O Box) FALLS CHURCH VA 22042
Total Address Quality
30
Type of addresses:
• Physical Address of parishioner
• Address where parishioner receives mail
Characters that should NOT be used in Addresses
1. C/O – for care of 2. Punctuation Marks such as dash (except in Zip 46750-4304) , comma (,) or period (.)
Total Address Quality
31
What Is A Standardized Address?A Standardized Address Is Defined As:
All necessary elements correct and complete…
Primary address numberPre-directionalStreet name Street suffix Post-directional
Secondary identifier
Secondary number
City State ZIP + 4 Code
Total Address Quality
32
Elements of Standardized AddressAddress: PATRICK HUMPHREY
4223 EAST CAPITAL ST SE APT 104WASHINGTON DC 20007-1565
Primary address number : 4223 Pre-directional : EAST Street name : CAPITAL Street suffix : ST Post-directional : SE Secondary identifier : APT Secondary number : 104 City :
WASHINGTON State : DC ZIP + 4 Code : 20007-1565
Total Address Quality
33
The Three C’s of TAQ
Keep Addresses:• Complete - Using CASS service • Current - Using NCOA and ACS • Correct – Using LACS, DPV and AEC
Total Address Quality
34
CASS Certification (which includes):
• DPV Validation
• LACS Correction
NCOA Verification
Address Verification
ACS Updates
Intelligent Mail Barcoding
Automatic Updates (OLM Customers)
Email Notification (Electronic Customers)
Total Address Quality
35
OurSundayVisitor
(Arch)Diocese
Parish
US PostalService
Total Address Quality
36
Helpful Tools
Question : Where can I find the tools I need to keep my mailing list complete, current and correct?
A. http://www.osvenvelopes.com
B. OSV Customer Service (800-348-2886)
C. USPS web site: http://www.usps.com/ncsc
Total Address Quality
37
• Lowest possible mailing costs • You don’t have to do anything!• No returned mail due to address
problems• We will help you keep your
address lists up to date • Ability to track mail