Mark McCrindlewww.mccrindle.com.au

CHANGING TIMES,EMERGING TRENDS:

Social & Demographic Trends Transforming Communities.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change. Chang

e. Change.

Change.

Change. Chang

e. Change.

Change.

Change. Chang

e.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

2009: TWEET

2010: APP

2011: CLOUD

2012: HASHTAG

2013: SELFIE

Only occasionally in history do massive

demographic shiftscombine with huge

social changeand ongoing

generational transitionsand rapid

technological trendsso that within the span of a few decades,

society altogether alters.

BIG AUSTRALIA GEOGRAPHICALLY

% OF STATE POPULATION LIVING IN THEIR CAPITAL

77%

WA

% OF STATE POPULATION LIVING IN THEIR CAPITAL

77%

WA

75%

VIC

% OF STATE POPULATION LIVING IN THEIR CAPITAL

77%

WA

75%

VIC

63%

NSW

% OF STATE POPULATION LIVING IN THEIR CAPITAL

77%

WA

75%

VIC

63%

NSW

48%

QLD

BIG AUSTRALIA DEMOGRAPHICALLY

FASTEST GROWING COUNTRY IN THE OECD

1.7%

POPULATION INCREASE: ALL STATESNatural Increase Net Overseas

MigrationNet Interstate Migration

Population Growth Rate

TAS 0.2

SA 0.9

NSW 1.5

ACT 1.6

NT 1.8

QLD 1.8

VIC 1.9

WA 3.1

1974

1984

2014

2014

2054

2044

AGEING SOCIETY

AGEING SOCIETY

AGEING SOCIETY

INCREASED LONGEVITY

INCREASED LONGEVITY

INCREASED LONGEVITY

POPULATION INCREASE

POPULATION INCREASE

2010 Photo-bombing

2011 Planking

2012 Gangnam Style

2013 Harlem Shake

2014 Ice Bucket Challenge

GENERATIONALLY

AUSTRALIA’S GENERATIONS

BABY BOOMERS

GENERATION X

GENERATION Y

GENERATION Z

WORKPLACE OF 2025

“Foshizz my work gig is totes chron- the hours are defs cray cray but yolo.”

“I like my job.”

IF SOCIAL MEDIA SITES WERE COUNTRIES…

IF SOCIAL MEDIA SITES WERE COUNTRIES…

IF SOCIAL MEDIA SITES WERE COUNTRIES…

IF SOCIAL MEDIA SITES WERE COUNTRIES…

IF SOCIAL MEDIA SITES WERE COUNTRIES…

GENERATION Z

GENERATION ALPHA

1. CANDY CRUSH SAGA

+

+

COGNITIVE

EMOTIVE

AGREE-ERS

SEEKERS

- -

HECKLERS

EMBRACERS

Communicating in Digital Times

1800 TRENDS (1800 876 637)mark@mccrindle.com.auwww.mccrindle.com.au