Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014

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Mark McCrindle www.mccrindle.com.au CHANGING TIMES, EMERGING TRENDS: Social & Demographic Trends Transforming Communities.

Transcript of Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014

Page 1: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014

Mark McCrindlewww.mccrindle.com.au

CHANGING TIMES,EMERGING TRENDS:

Social & Demographic Trends Transforming Communities.

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Change.

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Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change. Chang

e. Change.

Change.

Change. Chang

e. Change.

Change.

Change. Chang

e.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

Change.

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2009: TWEET

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2010: APP

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2011: CLOUD

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2012: HASHTAG

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2013: SELFIE

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Only occasionally in history do massive

demographic shiftscombine with huge

social changeand ongoing

generational transitionsand rapid

technological trendsso that within the span of a few decades,

society altogether alters.

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BIG AUSTRALIA GEOGRAPHICALLY

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% OF STATE POPULATION LIVING IN THEIR CAPITAL

77%

WA

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% OF STATE POPULATION LIVING IN THEIR CAPITAL

77%

WA

75%

VIC

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% OF STATE POPULATION LIVING IN THEIR CAPITAL

77%

WA

75%

VIC

63%

NSW

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% OF STATE POPULATION LIVING IN THEIR CAPITAL

77%

WA

75%

VIC

63%

NSW

48%

QLD

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BIG AUSTRALIA DEMOGRAPHICALLY

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FASTEST GROWING COUNTRY IN THE OECD

1.7%

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POPULATION INCREASE: ALL STATESNatural Increase Net Overseas

MigrationNet Interstate Migration

Population Growth Rate

TAS 0.2

SA 0.9

NSW 1.5

ACT 1.6

NT 1.8

QLD 1.8

VIC 1.9

WA 3.1

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1974

1984

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2014

2014

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2054

2044

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AGEING SOCIETY

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AGEING SOCIETY

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AGEING SOCIETY

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INCREASED LONGEVITY

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INCREASED LONGEVITY

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INCREASED LONGEVITY

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POPULATION INCREASE

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POPULATION INCREASE

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2010 Photo-bombing

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2011 Planking

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2012 Gangnam Style

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2013 Harlem Shake

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2014 Ice Bucket Challenge

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GENERATIONALLY

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AUSTRALIA’S GENERATIONS

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BABY BOOMERS

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GENERATION X

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GENERATION Y

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GENERATION Z

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WORKPLACE OF 2025

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“Foshizz my work gig is totes chron- the hours are defs cray cray but yolo.”

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“I like my job.”

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IF SOCIAL MEDIA SITES WERE COUNTRIES…

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IF SOCIAL MEDIA SITES WERE COUNTRIES…

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IF SOCIAL MEDIA SITES WERE COUNTRIES…

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IF SOCIAL MEDIA SITES WERE COUNTRIES…

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IF SOCIAL MEDIA SITES WERE COUNTRIES…

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GENERATION Z

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GENERATION ALPHA

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1. CANDY CRUSH SAGA

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+

+

COGNITIVE

EMOTIVE

AGREE-ERS

SEEKERS

- -

HECKLERS

EMBRACERS

Communicating in Digital Times

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