Tools and tactics to improve your

online fundraising Rebecca Curtis-Moss

@rebecca_curtis | #ScotConf16

WHAT WE’LL BE COVERING:

• Different online engagement tools and

platforms

• How to create engaging content for your

donors

• How to build an online community

• How to galvanise user generated content

amongst your community fundraisers

• The good, the bad and the ugly: wide variety

of examples

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‘I knew it was such a powerful story

because of Ally’s age, his ingenuity, and

the experiences that he and his family

had been through. It was powerful and

special – different from the usual

fundraising challenge.’

Ally’s aunt, Margaret

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www.canva.com

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The most used emojis in the world, according to

www.emojitracker.com, are:

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Social Media Rule of Thirds

• ⅓ of your social content promotes your

organisation and generates sign up’s/

donations.

• ⅓ shares ideas and stories from thought

leaders and likeminded charities.

• ⅓ is based on personal interactions with

your supporters, building the unique ‘voice’

of your charity.

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Analytics can help you

understand and report on

your impact:

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Top tip for your charity:

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Top tips for your volunteer fundraisers:

• Help them discover their ‘USP’ for their fundraising

• Post regular updates

• Make sure their online giving page is personalised

• Add value with photos and videos

• Encourage them to ‘pin’ their online giving page to the top of their Facebook profile

• Get them to ask for donations at the right time

@rebecca_curtis | #ScotConf16

Thanks for listening!

Email: Rebecca.Curtis-Moss@ed.ac.uk

Twitter: @rebecca_curtis

Website:

www.rebeccacurtismoss.co.uk

LinkedIn: Rebecca Curtis-Moss

Thanks to Ross McCulloch (Third Sector

Lab); James Coltham (Creative Scotland);

Howard Lake (Fundraising UK); Catherine

Miles (Anthony Nolan Foundation); Adrian

Salmon (Grenzglier); Kirsty Marrins;

Margaret Clift-McNulty; and Dawn Newton.

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