Too hot! at Substanssi

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More about the gig at http://www.weconverse.com/2009/03/06/2009-04-23-sub-thought-provoking-illustrations/

Transcript of Too hot! at Substanssi

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TOO HOT!OR IS IT REALLY COOL TO (BE) LIVE NOW?

Substanssi, Circus in Helsinki, 2009-04-23

Richard Gatarskiwww.weconverse.com

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things in marketing which the other

"gurus" will talk about in a year

transparency

sociala medier i see

guruswill talk about

here is the cliffhanger

sociala medier mitä tämä on?

onlive

sociala medier ok, u’ll get da fcts

docstoc.com/docs/5045631/Meeker-Tech-09

sociala medier being online

ConnectedSwedish meeting model 2007

#substanssi

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multiple threadings

reflect(ions)

&social networks

sociala medier social soaps

Source: Steven Johnson (2006), Everything Bad is Good for You

sociala medier social graph

sociala medier in-presentation ad

sociala medier gnomedex 2006

sociala medier daytona sessions 2009

sociala medier micro blogs

sociala medier mobile & video

sociala medier mikro vlogging

sociala medier tonchidot

sociala medier new tv

sociala medier cleaning up

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KDKA, Pittsburgh 1920

broadcast history

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William Procter & James Gamble, 1837 -

two old guys

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Ma Perkins (featuring Oxydol), 1933

understanding the customer

sociala medier great idea

Philo Farnsworth with “Image Dissector” 1929

sociala medier a young wife

sociala medier creative genius

Sylvester L. "Pat" Weaver Jr., president of NBC, 1955

sociala medier tv business models

it tookmany

decades

sociala medier digital (mare) dreams

tag

mashup

citizen generated content

podcasting

widgets

(micro)blogs

ping embed

wiki

connectors, brokers, gatekeepers

rss

sns

im

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re-think

sociala medier people pay to participate

sociala medier let go

Source: Laflyes key note at Association of National Advertisers, 2006-10-06adage.com/ana06/article?article_id=112311

sociala medier substanssi is live and hot

sociala medier cliff nailer

guruswill talk about

youus

sociala medier some advice

1. listen carefully

2. invite to conversations

3. support other conversations

4. create social media

re-think

start a (mikro)vblog

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converse?

www.weconverse.com