Post on 24-Jul-2015
PowerPoint Presentation
A definition
# sorts of planners
Brand planners
Deliverables
Brand proposition
Brand positioning
Brand positioning
Account planners
Before account planning:
After account planning:
Deliverables
Insights
The Big Idea
Creative brief
Creative brief
Connection planners
Media planners
Media or Connection?
transMedia planners
Propagationplanners
Propagation planning
Check out:
A definition
Strategy =
F.U.Q.
Frequently unasked questions
A few rules of Tom
Find the business challenge
Change behavior or change attitude?
Find the role of your brand
Find the surprise
Old Spice bodywash
https://www.youtube.com/watch?v=oP0DaZBmwQI https://www.youtube.com/watch?v=L-4zfsy6rsM Dos Equis
Brazilian Pee
Peruvian Cancer Foundation
Planners nightmares
You are great at Powerpoint, no?
Just add a model or something
We need figures!
We need figures!