TNP Conference 2013 The Casanova Strategy: getting paid for love

Post on 17-Jan-2015

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There are only 2 ways to get more revenue: get more leads, or get better at converting the ones you do get. This quick business session explores both, but with a particular emphasis upon finding the missing money from poor lead conversion.

Transcript of TNP Conference 2013 The Casanova Strategy: getting paid for love

The National Partnership Conference 2013 Tony Vidler

Getting paid for Getting paid for love!love!

Would you like more leads....Or to find another $400,000 in your business? Or both?

Super Profit Formula:

The QUANTITY   (no of prospects x conversion rate)

X QUALITY   (no sales/client x average sale/client)

X LEVERAGE   (systems/capital/etc – time & capacity)  X   MARGINS     (cost of sales + expenses as %)

=       SUPER PROFIT    

Key stats Year Total

Phone Calls 600

Appts Made 240

INTERVIEWS 216

CLOSING 160

Avg Sale 1500

NO of SALES 80

API 120,000

COMM $216,000

Phone Ratio 2.50

Calls to Closing Int's 3.75

Closing Ratio's 2.00

AP per Sale $1,500

Call Value $360.00

C.I. Value $1,350.00

Where is the missing money?

ATTENTION

INTEREST(Intrigue...)

DESIRE...

ACTION

Publicity, Advertising, or Presence

Google you

View LinkedIN & website

ViewsVideo

Listen to Podcast or webinar

Download Whitepaper

Newsletter or ezinesubscription

Follows on Social Media

Follow Blog

1 on 1 interaction SALES PROCESS

Engagement Marketing for Professionals

Know…Like….Trust…doesn’t happen in one contact!

Modern Prospecting & Engagement

The Marketing Casanova’s Love Tactics

1. Love LinkedIN – network & prospect

1. Content rich website – Love giving good content

1. Branded email marketing – Love those who once loved you

2. Blog once per week – Love helping & guiding

3. COI/referred lead system – True Love!